How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
When PetCentral approached us to reshape how their brand should sound, they weren’t looking for another catchy jingle.
WithFeelingDecember 12, 2025
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
When the ministry of tourism of saudi arabia: the sound of saudi briefed us to translate “Endless Discovery” into a…
Crafting the Ain Dubai Sonic Logo and Experience
Crafting the Ain Dubai Sonic Logo and Experience Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare,…
WithFeelingDecember 9, 2025
Why Pinergy Sonic Branding Could Redefine Energy Marketing
In today’s saturated energy market, visual identity alone often fails to make a lasting impact. That’s where pinergy sonic branding…
WithFeelingDecember 3, 2025
Designing Parkin’s sonic branding for Dubai’s parking brand
When Parkin needed their brand to be represented by sound, they came to us.
WithFeelingOctober 30, 2025
HQ by Rove
We were tasked by the wonderful team at Haus of Hendricks to craft a fun pop punk song for the…
WithFeelingOctober 15, 2025
Sharjah Sonic Branding: Celebrating Unity and Progress
Sound has always had the power to shape memory, emotion and connection.
WithFeelingSeptember 8, 2025
Crafting a Sonic Identity for the Islamic Arts Biennale 2025
We’re incredibly proud to share “And All That Is In Between”, the new sonic identity for the Islamic Arts Biennale,…
WithFeelingMay 17, 2025
Your Bazaar! A New Sonic in Town!
YourBazaar Sonic Identity: A Gold-Winning Sound for a New Kind of Marketplace
WithFeelingNovember 6, 2024
WithFeeling Sinks Its Teeth Into FoodSphere Riyadh
WithFeeling, lends its audio expertise to Riyadh’s newest immersive experience in food.
WithFeelingApril 16, 2025
Riyadh Oases FoodSphere: A New Era for Saudi Arabia
Situated on Prince Mohammed bin Abdulaziz Street (Tahlia), this venue offers a multi-sensory journey. Consequently, visitors can explore the intricate…
WithFeelingMarch 2, 2025
Moniify Sonic Identity: Crafting a Soundtrack for the Future
Designing Moniify’s sonic identity was a multifaceted challenge.
WithFeelingJanuary 7, 2025
Your Bazaar’s Little Christmas Ditty!
A puppy isn't just for Christmas and your brands marketing efforts shouldnt be either!
WithFeelingDecember 14, 2024
ADGM Sonic Identity: Path To Forward
ADGM’s Path to Forward: How Sonic Branding Enhances a Dynamic Vision In celebration of its ninth anniversary, Abu Dhabi Global…
WithFeelingDecember 7, 2024
Dubai Aiports Sonic Identity
Crafting the Sound of Unity: The Journey Behind 'Heartbeat of Unity' for Dubai Airports When Dubai Airports approached us for…
WithFeelingNovember 5, 2024
National Development Fund celebrates Saudi National Day
"Living a reality that once was just a dream" The National Development Fund (NDF) celebrates Saudi National Day, marking a…
WithFeelingSeptember 21, 2024
Prepay Power Take Back Control
We recently had the pleasure of collaborating again with our friends What's Possible Group, a creative agency based in London,…
WithFeelingSeptember 7, 2024
Crafting an Inspirational Sonic Identity for Sharjah Education Academy
In the world of education, creating an environment that embodies the values and aspirations of an institution is essential. At…
WithFeelingJune 9, 2024
Capital Market Summit 2024
Brief and Concept of the Capital Market Summit https://vimeo.com/1097484007?share=copy The Capital Market Summit 2024 was a premier event focused on…
WithFeelingJune 4, 2024
Galadari Inspiring Pioneers
Celebrating a New Era with Galadari Brothers and WithFeeling Galadari Brothers has always pioneered growth, growing brands, divisions, and communities.…
WithFeelingMay 25, 2024
Introducing ShredIt ME’s Sonic Identity!
Sonic branding isn't just for fast food restaurants, airlines, or streaming services; it can benefit any business that values identity…
WithFeelingApril 30, 2024
The Entertainer App Jingle: Bringing Fun to Branding with Music.
A Tune That Sticks in Your Head Ever heard a jingle that just sticks in your head? That's exactly what…
WithFeelingNovember 27, 2023
Introducing Yuno Energy’s sonic identity.
Yuno Energy We're excited to share our recent sonic branding venture titled "Future Charged" for Yuno Energy, the shining beacon…
WithFeelingAugust 27, 2023
Emarat & EmCan Sonic Identity
We’re honoured to have crafted the Sonic Identity for Emarat & loyalty programme EmCan a brand that has fuelled the…
WithFeelingAugust 23, 2023
The Sound of NDF
The Sound of NDF It’s always fulfilling to work on projects that create something unique and special, and we’ve been…
WithFeelingJuly 22, 2023
Riyadh Expo 2030 Official reception in Paris
Riyadh Expo 2030 Official reception in Paris We’re delighted to unveil perhaps our most prestigious project to date, The Riyadh Expo…
WithFeelingJuly 4, 2023
PrepayPower – Nationwide TV Campaign
WithFeeling is still working across time zones and offering our distinctive sonic branding expertise to international partners. Recent collaborations with…
WithFeelingMarch 29, 2023
Islamic Arts Biennale Nights during Ramadan
We are absolutely thrilled and deeply grateful to have had the opportunity to contribute our musical and sound design expertise…
WithFeelingMarch 21, 2023
Dubai Racing Club Sonic Identity
It was an absolute pleasure and privilege for us at WithFeeling to create the Dubai Racing Club Sonic Identity. You…
WithFeelingNovember 14, 2022
PrepayPower
We work with agencies and brands from all over the globe. PrepayPower is Ireland’s first dedicated prepaid energy supplier of…
WithFeelingJuly 25, 2022
This is Our Time
If you went to Expo 2020 Dubai, you would have heard this tune and all the different variations quite a…
WithFeelingJuly 6, 2022
- Mastering Audio Branding for Business That Lasts
Mastering audio branding helps businesses create consistent, emotional sound identities that build long-term brand value. - Theme music for events: ADSW 2026 case study
When a stage moment really matters, visuals carry the message, but sound carries the meaning. The right music tells the audience how to feel before a single word is spoken, and it gives the entire production a sense of purpose, pace, and prestige. - Startup Impressions Sonic: How Brands Are Remembered Early
Startup impressions sonic defines how new brands are remembered, trusted, and emotionally recognised in their earliest customer touchpoints. - Commute Sonic Branding and the Sound of Daily Travel
How commute sonic branding shapes mood, behaviour, and brand trust in public transport, turning daily travel noise into a designed experience. - Pet Care Sonic Branding: A New Leash on Brand Sound
Pet care has changed. What was once purely functional has become deeply emotional, value-driven, and human. - Why Sound Shapes Travel Decisions Before Anyone Boards a Plane
Travel brands obsess over imagery. Entire campaigns are built around how a place looks. Sound, by contrast, is usually added late. Often borrowed. Sometimes ignored entirely. - Musical Metro Stops and the Rise of Sonic Cities
Every day, millions of people pass through metro stations without thinking twice about how they feel. The lighting, the architecture, the signage all play a role, but one sense is increasingly shaping the experience beneath the surface. Sound. - The Power of Sound: Why We Notice It Only When It’s Gone
The power of sound is often overlooked, not because it is unimportant, but because it works best when we barely notice it. - Unlocking the Power of Audio Branding for Modern Brands
The brands we remember most are rarely silent. They greet us with a tone, a rhythm, or a feeling before we even realise what’s happening. - Sonic Branding for Hospitality: Inside Siddharta Lounge
In hospitality, atmosphere is everything. Design, lighting, service, and location all play their part, but sound is often the element that quietly shapes how a space truly feels. - Customer Journey Sonic: Designing Experiences That Flow
Every brand promises an experience. Few design how it actually feels from start to finish. - E-commerce Sounds Branding: The Click That Converts
Every online purchase has a moment of decision. Most brands obsess over visuals at these points, yet ignore one of the most powerful behavioural triggers available: sound. - Sports Victory Branding: Why Winning Has a Sound
Every great sporting moment has a sound. The final whistle. The roar of the crowd. The sting that hits as the scoreboard confirms a win. These moments are not accidental. They are engineered to be felt. - Podcast Sonic Branding: How Shows Truly Stand Out
The podcast market is louder than ever. With millions of shows competing for attention, great content alone is no longer enough. - Sonic Branding Awards: Why Sound Is Never an Afterthought
In a year where the Clio Music jury awarded no Golds in Sonic Branding, recognition carried particular weight. The bar was high, the criteria rigorous, and the field deeply competitive. Against that backdrop, WithFeeling was the only MENA (Middle East and North Africa)–based sonic branding agency to be recognised.