How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
When PetCentral approached us to reshape how their brand should sound, they weren’t looking for another catchy jingle.
WithFeelingDecember 12, 2025
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
When the ministry of tourism of saudi arabia: the sound of saudi briefed us to translate “Endless Discovery” into a…
Crafting the Ain Dubai Sonic Logo and Experience
Crafting the Ain Dubai Sonic Logo and Experience Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare,…
WithFeelingDecember 9, 2025
Why Pinergy Sonic Branding Could Redefine Energy Marketing
In today’s saturated energy market, visual identity alone often fails to make a lasting impact. That’s where pinergy sonic branding…
WithFeelingDecember 3, 2025
Designing Parkin’s sonic branding for Dubai’s parking brand
When Parkin needed their brand to be represented by sound, they came to us.
WithFeelingOctober 30, 2025
HQ by Rove
We were tasked by the wonderful team at Haus of Hendricks to craft a fun pop punk song for the…
WithFeelingOctober 15, 2025
Sharjah Sonic Branding: Celebrating Unity and Progress
Sound has always had the power to shape memory, emotion and connection.
WithFeelingSeptember 8, 2025
Crafting a Sonic Identity for the Islamic Arts Biennale 2025
We’re incredibly proud to share “And All That Is In Between”, the new sonic identity for the Islamic Arts Biennale,…
WithFeelingMay 17, 2025
Your Bazaar! A New Sonic in Town!
YourBazaar Sonic Identity: A Gold-Winning Sound for a New Kind of Marketplace
WithFeelingNovember 6, 2024
WithFeeling Sinks Its Teeth Into FoodSphere Riyadh
WithFeeling, lends its audio expertise to Riyadh’s newest immersive experience in food.
WithFeelingApril 16, 2025
Riyadh Oases FoodSphere: A New Era for Saudi Arabia
Situated on Prince Mohammed bin Abdulaziz Street (Tahlia), this venue offers a multi-sensory journey. Consequently, visitors can explore the intricate…
WithFeelingMarch 2, 2025
Moniify Sonic Identity: Crafting a Soundtrack for the Future
Designing Moniify’s sonic identity was a multifaceted challenge.
WithFeelingJanuary 7, 2025
Your Bazaar’s Little Christmas Ditty!
A puppy isn't just for Christmas and your brands marketing efforts shouldnt be either!
WithFeelingDecember 14, 2024
ADGM Sonic Identity: Path To Forward
ADGM’s Path to Forward: How Sonic Branding Enhances a Dynamic Vision In celebration of its ninth anniversary, Abu Dhabi Global…
WithFeelingDecember 7, 2024
Dubai Aiports Sonic Identity
Crafting the Sound of Unity: The Journey Behind 'Heartbeat of Unity' for Dubai Airports When Dubai Airports approached us for…
WithFeelingNovember 5, 2024
National Development Fund celebrates Saudi National Day
"Living a reality that once was just a dream" The National Development Fund (NDF) celebrates Saudi National Day, marking a…
WithFeelingSeptember 21, 2024
Prepay Power Take Back Control
We recently had the pleasure of collaborating again with our friends What's Possible Group, a creative agency based in London,…
WithFeelingSeptember 7, 2024
Crafting an Inspirational Sonic Identity for Sharjah Education Academy
In the world of education, creating an environment that embodies the values and aspirations of an institution is essential. At…
WithFeelingJune 9, 2024
Capital Market Summit 2024
Brief and Concept of the Capital Market Summit https://vimeo.com/1097484007?share=copy The Capital Market Summit 2024 was a premier event focused on…
WithFeelingJune 4, 2024
Galadari Inspiring Pioneers
Celebrating a New Era with Galadari Brothers and WithFeeling Galadari Brothers has always pioneered growth, growing brands, divisions, and communities.…
WithFeelingMay 25, 2024
Introducing ShredIt ME’s Sonic Identity!
Sonic branding isn't just for fast food restaurants, airlines, or streaming services; it can benefit any business that values identity…
WithFeelingApril 30, 2024
The Entertainer App Jingle: Bringing Fun to Branding with Music.
A Tune That Sticks in Your Head Ever heard a jingle that just sticks in your head? That's exactly what…
WithFeelingNovember 27, 2023
Introducing Yuno Energy’s sonic identity.
Yuno Energy We're excited to share our recent sonic branding venture titled "Future Charged" for Yuno Energy, the shining beacon…
WithFeelingAugust 27, 2023
Emarat & EmCan Sonic Identity
We’re honoured to have crafted the Sonic Identity for Emarat & loyalty programme EmCan a brand that has fuelled the…
WithFeelingAugust 23, 2023
The Sound of NDF
The Sound of NDF It’s always fulfilling to work on projects that create something unique and special, and we’ve been…
WithFeelingJuly 22, 2023
Riyadh Expo 2030 Official reception in Paris
Riyadh Expo 2030 Official reception in Paris We’re delighted to unveil perhaps our most prestigious project to date, The Riyadh Expo…
WithFeelingJuly 4, 2023
PrepayPower – Nationwide TV Campaign
WithFeeling is still working across time zones and offering our distinctive sonic branding expertise to international partners. Recent collaborations with…
WithFeelingMarch 29, 2023
Islamic Arts Biennale Nights during Ramadan
We are absolutely thrilled and deeply grateful to have had the opportunity to contribute our musical and sound design expertise…
WithFeelingMarch 21, 2023
Dubai Racing Club Sonic Identity
It was an absolute pleasure and privilege for us at WithFeeling to create the Dubai Racing Club Sonic Identity. You…
WithFeelingNovember 14, 2022
PrepayPower
We work with agencies and brands from all over the globe. PrepayPower is Ireland’s first dedicated prepaid energy supplier of…
WithFeelingJuly 25, 2022
This is Our Time
If you went to Expo 2020 Dubai, you would have heard this tune and all the different variations quite a…
WithFeelingJuly 6, 2022
- What 2026 Consumer Trends Mean for Sonic Branding
What do 2026 consumer trends mean for sonic branding? Explore how comfort, authenticity and functional brand sound are shaping the future of customer experience. - Diriyah Contemporary Art Biennale 2026: A Sonic Identity Without Beginning or EndDiriyah Contemporary Art Biennale 2026 redefined sonic identity at JAX District with a seamless, immersive composition.
- Everything you needed to know about Saudi Arabia. In a theme park ad.Explore Aquarabia, a landmark destination redefining culture, entertainment and innovation through immersive, future-focused experiences.
- Emotional Sounds Branding and the Power of MemoryHow emotional sounds branding shapes memory, trust and recall. Why sound stays with us longer than visuals and how brands can use it wisely.
- Sonic Branding in Advertising: Where Safe Ideas Go to DieSonic branding in advertising offers brands a smarter way to take creative risks, build emotional resonance, and stand out without visual overreach.
- Audio Branding Steps: A Strategic Guide That Actually WorksA clear, proven breakdown of audio branding steps that help brands sound consistent, emotional, and memorable across every touchpoint.
- Podcasting as a Sonic Branding Tool for Modern BrandsHow podcasting sonic tool strategies help brands build trust, consistency, and emotional connection through long-form audio experiences.
- Building an Audio Content Strategy That Actually WorksA practical guide to building an audio content strategy that drives attention, recall, and emotional connection across modern brand touchpoints.
- Custom Jingles Branding: Elevating Brands Through SoundHow custom jingles branding elevates brand recall, emotion and consistency, turning short musical moments into powerful brand assets.
- Brand Recall Sound: Why Audio Beats Visual MemoryHow brand recall sound shapes memory, emotion and recognition, and why sonic branding outperforms visual identity alone.
- Mastering Audio Branding for Business That LastsMastering audio branding helps businesses create consistent, emotional sound identities that build long-term brand value.
- Theme music for events: ADSW 2026 case studyWhen a stage moment really matters, visuals carry the message, but sound carries the meaning. The right music tells the audience how to feel before a single word is spoken, and it gives the entire production a sense of purpose, pace, and prestige.
- Startup Impressions Sonic: How Brands Are Remembered EarlyStartup impressions sonic defines how new brands are remembered, trusted, and emotionally recognised in their earliest customer touchpoints.
- Commute Sonic Branding and the Sound of Daily TravelHow commute sonic branding shapes mood, behaviour, and brand trust in public transport, turning daily travel noise into a designed experience.
- Pet Care Sonic Branding: A New Leash on Brand SoundPet care has changed. What was once purely functional has become deeply emotional, value-driven, and human.