WithFeeling is still working across time zones and offering our distinctive sonic branding expertise to international partners. Recent collaborations with The Specialist Works, What’s Possible Group, and PrepayPower—first Ireland’s solely focused prepaid energy provider—have been a pleasure for us. For their most recent nationwide TV campaign, we collaborated to create a memorable sonic identity, original music, and sound design.
Four hilarious commercials from the PrepayPower – Nationwide TV Campaign are called Breakup, Disappointment, Luck, and Flatmates. Each advertisement makes light of excessive energy use by home appliances while hammering home the point about PrepayPower’s Pay As You Go energy services.
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WithFeeling takes great pride in the meticulous work that goes into creating music and sound effects that perfectly accentuate the narrative being told. For PrepayPower’s TV campaign, we started each ad with a lighthearted, elevator-style melody that sets the mood for the narrative’s ironic tone. As the scenes develop, we changed to a positive, energising track that perfectly encapsulates the brand, and we finished with a memorable sonic identity.
In terms of sound design, our strategy was to balance humour and realism. We paid close attention to the little things to make sure the scenes felt real while adding humour with unusual sounds like the director’s mouth making a kettle noise on a WhatsApp voice note and carefully placed dog barking.
WithFeeling stands out in the market for our ability to seamlessly combine these elements, making us the go-to choice for brands looking for a strong auditory identity.
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PrepayPower – Nationwide TV Campaign
Director James Fitzgerald
Producers Tracey Halliday Tamakloe / Sebastian Grey
1AD Stephen Fuller
Production coordinator Emer Flaherty
Wardrobe assistant Sophie Conroy
MU assistant Grace McClair
Production designer @annatavlinskaya
Art Assistant @sarahcorcoranstylist
Standby Props Chan Kin
1st AC @karlwalsh
2nd AC Sean Doupe
Trainee Abbie Hegerty
DIT Eamonn Cahill
Gaffer Eoghan Hand
Sound Dan Gaughrand / Anthony Egan
Editor Regina Lopez