Sound
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VOV SAUDI
VOV takes its name from the two-fingered victory gesture every gamer knows, and its spirit from a single idea: the hunger for victory. A Savvy Games Group brand backed by the Public Investment Fund, VOV builds state-of-the-art venues where Saudi Arabia’s gamers can meet, compete, train and thrive, with its flagship at THE ZONE in Riyadh. Working alongside brand agency MBLM, who shaped VOV’s name, strategy and identity, we created the sonic branding that gives it a voice.
THE CHALLENGE
VOV is more than a venue, it is a community: a premium social space built for play and a stage for events at the scale of Gamers8. The challenge was a sonic identity flexible enough to live everywhere VOV does, in the energy of a packed esports floor, in the welcome of a grassroots gaming lounge, and across the launches, activations and broadcasts the brand powers. It had to feel as next-gen as the technology, and as inclusive as the community it serves.
THE APPROACH
We built the sound around VOV’s promise, the hunger for victory: sharp, electronic and high-energy, with a forward-driving pulse that captures the adrenaline of competition. Underneath it sits a warmth and openness that speaks to VOV as a safe space where every gamer can thrive and belong. The sonic identity flexes from a quick, recognisable signature to fuller cues built to fill an arena, so VOV sounds unmistakably itself whether you are walking into the venue or watching it on the biggest stages in Saudi gaming.
THE RESULT
The result gives VOV a sound as distinctive as its spaces, a sonic identity that travels from the flagship floor to the biggest stages in Saudi gaming and helps a fast-growing brand feel instantly recognisable. Sonic branding by WithFeeling.
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