Masdar commissioned WithFeeling to create a complete music system for Abu Dhabi Sustainability Week 2026 and the Zayed Sustainability Prize Awards Ceremony. Not a single track, but a deployable suite of music assets built to work across ceremonies, marketing and high-volume content output.
- Client
- Masdar
- Agency
- WithFeeling
Sound
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For ADSW 2026 and the Zayed Sustainability Prize Awards Ceremony, the brief was clear: build music that could hold up under the pressure of a landmark moment in the global sustainability calendar.
Music that felt modern, premium and globally relevant, with regional nuance handled with care. Music engineered to live across stages, screens, social platforms, and every cut-down in between.
Sound
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THE CHALLENGE
Most event teams do not fail because the music is bad. They fail because the music is not deployable.
A longform piece might feel powerful in a studio, but event realities are unforgiving. Speeches and voiceover need space. Walk-ins need energy without overpowering. Awards moments need lift without sounding theatrical. Social platforms compress audio and exaggerate harshness.
The brief was evolving, timelines were tight, and the music had to work across ceremonies, rehearsals and daily social output. We could not deliver a track. We had to deliver an operational package that production teams could actually use without stress.
THE APPROACH
WithFeeling treated event music like sonic branding. Build a brand-music identity, then engineer it into a set of practical assets. The goal is recognisability without rigidity.
One musical DNA, multiple use cases. A consistent tonal world, harmonic language and melodic signature so every edit feels connected. Compositions designed with natural edit points so a 15-second cut never feels like a random slice.
Purpose-built dynamics, because calm is not just quieter. It is a mix decision, an arrangement decision, and often a texture decision. Regional influence was layered in with restraint, so cultural cues felt like intelligence, not cliché.
THE RESULT
A full theme music for events toolkit. Longform versions for ceremony use. One-minute hero edits for the highest-profile moments. 15s, 30s and 90s edits for marketing and content. Walk-in and walk-out stings for stage transitions and award moments.
A Khaleeji variation of the core track world, delivered across the same edit lengths. Extra calm cut-downs (10s, 18s, 35s, 50s) created specifically to sit under social cards and short-form videos without feeling aggressive or too loud.
When event music is delivered as a system, three things happen. The event feels owned. Production becomes easier. And the highlight reels, award moments, social cards and recap films all feel like one story.