Keith Gillespie joins WithFeeling as Head of Sonic Branding
Introducing Keith Gillespie: A New Member of the WithFeeling Family We are thrilled to welcome Keith Gillespie, an award-winning sonic…
WithFeelingSeptember 19, 2024
Sound Identity in Branding: Chris Atkins’ Insights from The World Times Interview
Introduction: The Resonance of Sonic Branding In a recent interview with The World Times, I had the opportunity to discuss…
My Film in New Delhi
I recently learned of one of our clients' acoustic experts visiting New Delhi. This brought back so many great memories…
Chris AtkinsOctober 7, 2023
Expo 2020 Dubai Medal: A Milestone in My Career
The Expo 2020 Dubai Medal recognises those who have shown exceptional initiative. The initiative is more than just taking the…
Chris AtkinsSeptember 17, 2023
Ludovico Einaudi – Taranta Project 2015
The Mystical Journey of Ludovico Einaudi's "Taranta Project": A Personal Reflection Ponderosa Music & Art 1 Introductio ad regnum Tarantulae…
Chris AtkinsSeptember 10, 2023
The Bob Song II (2023)
The Bob Song II (2023) Putting together 'The Bob Song' in 2013 was a fun and easy way to celebrate…
Joe DickinsonAugust 27, 2023
Our song, ‘Please’ – Video by Kaiber.ai
Here’s a song one our composers wrote a couple years ago, titled “Please”. We brought it back to life by…
Chris AtkinsJuly 20, 2023
Music II: This is Our Time
Inside Expo. In part two of our three-part series exploring music at Dubai’s Expo, we’re talking about “This is Our…
Joe DickinsonDecember 1, 2022
What is it like setting up a life and business in the UAE?
Chris Atkins came to Dubai from the UK in 2004 and did not think he would stay there long.
WithFeelingNovember 4, 2022
Amazing song, but this version with the 9 piece choir, is on another level! goosebumps!!
Chris AtkinsAugust 1, 2022
- Podcasting as a Sonic Branding Tool for Modern Brands
How podcasting sonic tool strategies help brands build trust, consistency, and emotional connection through long-form audio experiences. - Building an Audio Content Strategy That Actually Works
A practical guide to building an audio content strategy that drives attention, recall, and emotional connection across modern brand touchpoints. - Custom Jingles Branding: Elevating Brands Through Sound
How custom jingles branding elevates brand recall, emotion and consistency, turning short musical moments into powerful brand assets. - Brand Recall Sound: Why Audio Beats Visual Memory
How brand recall sound shapes memory, emotion and recognition, and why sonic branding outperforms visual identity alone. - Mastering Audio Branding for Business That Lasts
Mastering audio branding helps businesses create consistent, emotional sound identities that build long-term brand value. - Theme music for events: ADSW 2026 case study
When a stage moment really matters, visuals carry the message, but sound carries the meaning. The right music tells the audience how to feel before a single word is spoken, and it gives the entire production a sense of purpose, pace, and prestige. - Startup Impressions Sonic: How Brands Are Remembered Early
Startup impressions sonic defines how new brands are remembered, trusted, and emotionally recognised in their earliest customer touchpoints. - Commute Sonic Branding and the Sound of Daily Travel
How commute sonic branding shapes mood, behaviour, and brand trust in public transport, turning daily travel noise into a designed experience. - Pet Care Sonic Branding: A New Leash on Brand Sound
Pet care has changed. What was once purely functional has become deeply emotional, value-driven, and human. - Why Sound Shapes Travel Decisions Before Anyone Boards a Plane
Travel brands obsess over imagery. Entire campaigns are built around how a place looks. Sound, by contrast, is usually added late. Often borrowed. Sometimes ignored entirely. - Musical Metro Stops and the Rise of Sonic Cities
Every day, millions of people pass through metro stations without thinking twice about how they feel. The lighting, the architecture, the signage all play a role, but one sense is increasingly shaping the experience beneath the surface. Sound. - The Power of Sound: Why We Notice It Only When It’s Gone
The power of sound is often overlooked, not because it is unimportant, but because it works best when we barely notice it. - Unlocking the Power of Audio Branding for Modern Brands
The brands we remember most are rarely silent. They greet us with a tone, a rhythm, or a feeling before we even realise what’s happening. - Sonic Branding for Hospitality: Inside Siddharta Lounge
In hospitality, atmosphere is everything. Design, lighting, service, and location all play their part, but sound is often the element that quietly shapes how a space truly feels. - Customer Journey Sonic: Designing Experiences That Flow
Every brand promises an experience. Few design how it actually feels from start to finish.