Skip to main content

TonyBet Canada TVC 2023: A Dive into Original Music and Sound Design

The world of television commercials is ever-evolving, with brands striving to create memorable experiences for their audiences. TonyBet's Canada TVC 2023 is a shining example of this evolution, where original music and sound design play pivotal roles in capturing the essence of the brand. WithFeeling was at the helm of this musical journey, weaving a narrative that resonates with viewers.

The Role of Lyrics in TV Commercials:

In the TonyBet Canada TVC 2023, lyrics weren't just an afterthought; they were the heartbeat of the commercial:

"Tonybet, bet, bet
At TonyBet we treat you like a VIP.
At TonyBet you get action guaranteed.
Live games; Slots…
..Lots of jackpots
And of course
Great odds on all sorts of sports.
That's what you get when you bet with
Tonybet, bet, bet"

These words, tailored for the Canadian audience, effectively convey TonyBet's offerings, making them an integral part of the TVC's success.

TonyBet Canada TVC 2023

Collaboration: The Essence of a Successful TVC:

Creating a standout TV commercial requires a symphony of talents:

  • Production Company: The Specialist Works / What's Possible Group
  • Voice Agency: Ta-Da! Voiceworks Inc
  • Rapper: Sammy Frenette
  • Client: TonyBet

Each collaborator brought their unique expertise, ensuring the TonyBet Canada TVC 2023 was both engaging and memorable.

A Nod to Authenticity: TonyBet Canada's TVC in French Canadian

For TonyBet Canada's TVC 2023, we recognised the importance of local resonance. While the production was a global collaboration, we ensured a touch of Canadian authenticity by creating a 15-second version exclusively in the French Canadian dialect. This concise adaptation not only catered to the local audience but also celebrated the rich linguistic heritage of Canada.

Original Music Composition: Setting the Mood:

Music is more than just a backdrop; it sets the tone, mood, and pace of a commercial. At WithFeeling, our team of award-winning composers crafted a score that perfectly complemented the TonyBet brand. With over 20 years of experience in the MENA region and collaborations with international musicians, the soundtrack for TonyBet Canada TVC 2023 was nothing short of a masterpiece.

The Intricacies of Sound Design in TonyBet Canada's TVC 2023:

Diving deep into the sound design of TonyBet Canada's TVC 2023 reveals a rich tapestry of auditory experiences. With over 100 individual tracks layered meticulously, the soundscape was nothing short of a sonic masterpiece. From the swift motion of flying ice hockey pucks to the dynamic energy of morphing basketball players, each sound was crafted with precision to evoke specific emotions and visuals.

The ambient noise of crowds, the distinct squeak of sneakers on a court, the resonating thud of a baseball connecting with a bat, and the distant wail of police sirens all contributed to painting a vivid picture of a bustling, energetic world. But the creativity didn't stop at recreating real-world sounds. Venturing into the realm of the fantastical, the inclusion of sounds reminiscent of black holes added an otherworldly dimension, hinting at the vastness and unpredictability of the universe.

Yet, the goal was not just to recreate reality but to elevate it. The challenge was to craft a soundscape that felt both familiar and futuristic, grounding viewers in the present while transporting them into a world of tomorrow. The result? A weird and wonderful auditory journey that encapsulated the essence of a modern, futuristic, and immersive experience. This was not just sound design; it was an auditory storytelling, pushing the boundaries of what's possible in a TV commercial.


TonyBet Canada TVC 2023 stands as a testament to the power of original music and sound design in television commercials. WithFeeling's expertise and global collaborations ensured a commercial that not only showcased TonyBet's offerings but also left an indelible mark on its viewers. As we look to the future, especially with our expansion into North America, we're excited to continue creating musical narratives that captivate and inspire.


All You Need is Love, and a Subscription to Our Bi-Monthly Newsletter!