What is a Music Strategy?
Are you an audio or advertising industry professional looking to up your game and stand out in a crowded market?…
WithFeelingDecember 18, 2022
- Turning Heads with Original Music: Marketing That Stands Out
Attention is the most valuable currency in modern marketing. Audiences scroll quickly, skip instinctively, and ignore anything that feels familiar or formulaic. - Introduction to Sonic Branding: Why Sound Shapes Brands
An introduction to sonic branding often starts with logos, jingles, or memorable brand sounds. However, the real influence of sound goes much deeper. - Elevating Events with Spatial Audio: Designing Immersive Moments
Events are no longer judged solely by what people see. Audiences expect to feel something, to be immersed rather than entertained from a distance. - Transforming Ordinary Sounds into Brands That People Remember
Every brand already makes sound. Doors close. Apps notify. Escalators hum. Call centres answer. Campaigns play music. Yet most of these sounds exist without intention. They happen by default, not by design. - Brand Strategy with Original Music: A Strategic Advantage
Most brands spend months refining how they look, speak, and behave, yet treat music as an afterthought - Sonic Invasion Branding in Everyday Marketing
Sonic Invasion Branding in Everyday Marketing You don’t choose most of the sounds you hear from brands. They choose you.... - Measuring Sonic Branding Impact for Business Growth
Brands today invest heavily in visual design, digital content, and performance marketing, but sound is often the one element they struggle to quantify. - How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
When PetCentral approached us to reshape how their brand should sound, they weren’t looking for another catchy jingle. - Ministry of Tourism of Saudi Arabia: The Sound of Saudi
When the ministry of tourism of saudi arabia: the sound of saudi briefed us to translate “Endless Discovery” into a sonic identity, the ambition was unmistakable. - Crafting the Ain Dubai Sonic Logo and Experience
Crafting the Ain Dubai Sonic Logo and Experience Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare,... - Why Pinergy Sonic Branding Could Redefine Energy Marketing
In today’s saturated energy market, visual identity alone often fails to make a lasting impact. That’s where pinergy sonic branding can change the game. - How Sound Elevated the POWER HIPA Award 2025 Experience
Every great award ceremony begins with a moment that sets the emotional tone. For the POWER HIPA Award 2025, that moment was the Opening Film - Qiddiya Six Flags, Kick Off the Thrill
As Saudi Arabia prepares to launch Qiddiya City — a landmark destination set to redefine global entertainment — there’s a growing sense of anticipation. - WithFeeling Halloween 2025
It won’t be what you see that’ll scare you. It’ll be what you hear. Happy Halloween to all from WithFeeling 🎃. #sonicbranding #withfeeling #halloween #halloween2025 - Designing Parkin’s sonic branding for Dubai’s parking brand
When Parkin needed their brand to be represented by sound, they came to us.