Qiddiya Six Flags, Kick Off the Thrill
As Saudi Arabia prepares to launch Qiddiya City — a landmark destination set to redefine global entertainment — there’s a growing sense of anticipation. The momentum is fast, the energy is bold, and the countdown to opening day has become a national moment. At the heart of this excitement sits Kick Off the Thrill, Qiddiya’s new high-impact campaign. While the visuals showcase towering coasters, iconic landmarks, and a new standard of entertainment, another force is working quietly yet powerfully behind the scenes: sound.
At WithFeeling, we had the privilege of creating the original music for Kick Off the Thrill, shaping the emotional tone that carries the audience from the first frame to the final moment. This blog explores how we approached the soundtrack, why sound plays such a critical role in campaigns built around adrenaline, and what other brands can learn from Qiddiya’s audio strategy.
The original music for Kick Off the Thrill needed to feel like the first step into a new era of entertainment. Qiddiya represents ambition, movement, and national pride — and the soundtrack had to amplify all of it. From high-speed rhythms to cinematic builds, every sonic detail was designed to ignite excitement from the first frame.
As Qiddiya moves closer to opening its gates, sound will continue playing a defining role in how audiences connect with the destination. And for brands across entertainment, tourism, and culture, the campaign stands as a reminder: when you want to build emotion, momentum, and unforgettable first impressions, sound is one of your most powerful tools.
To discover how sound can elevate your next campaign, visit WithFeeling or speak to our team.
Let’s create something remarkable.
For Kick Off the Thrill, the sound design had to do more than support the visuals — it had to highlight every single moment. The film moves fast, features elite Saudi football stars, and cuts between high-octane scenes at speed, so the sound needed to carry both clarity and adrenaline.
Here’s how we approached it:
1. Every movement had its own sonic identity
Every kick, sprint, turn, gesture, and camera sweep was shaped with precision.
If a player shifted their weight, we enhanced it.
If a foot connected with the ball, it felt powerful.
These moments add physicality and keep the energy high throughout.
2. The thrill had to be felt, not just seen
We sculpted layers that push air, tension, and momentum through the speakers — from the low-end rumbles under major transitions to the sharp, high-frequency details that cut through the mix.
It creates that sensation of speed you feel in your chest.
3. High-energy editing demanded tight sonic transitions
With so many fast cuts, the sound design had to glue everything together:
- whooshes that match camera motion
- impacts tied precisely to action
- risers to support adrenaline spikes
- atmospheric layers to fill the world
This keeps the campaign feeling fast, but never messy.
4. We amplified the personalities of the football stars
Each player carries a sense of presence, so their moments needed weight.
Subtle enhancements — clothing movement, footwork, ball impacts — make their actions feel stronger and more intentional.
5. The sound design mirrors the spirit of Qiddiya
Modern, big, ambitious, unapologetically exciting.
Every sound choice pushes the film towards that feeling of “something huge is coming.”
6. Nothing was left unshaped
From micro-details to big transitions, everything was designed with purpose.
The full sonic world is crafted to pull the audience in and keep the momentum building from the first frame to the last.
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