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Sonic branding in gaming: a brief history

The use of recognisable sonic branding — a combination of many audio elements to form a cohesive auditory identity — has grown in prominence in the gaming industry. On the other hand, advancements in the use of sound in games have allowed for more immersive and exciting experiences.

Older games often suffered from a lack of immersion due to the usage of stock music and sound effects. However, with the development of better technology and the widespread use of gaming, acoustic branding in games has expanded. Many modern games feature custom soundtracks composed by renowned composers in an effort to further immerse players in the game’s universe.

Examples of sonic branding in gaming

Two examples of sonic branding in gaming are “The Legend of Zelda: Breath of the Wild” and “Fortnite.” In “The Legend of Zelda,” the sound effects for weapons and items are all distinct and recognizable, adding to the game’s sense of immersion and realism. In “Fortnite,” dynamic music and sound effects create a thrilling and engaging gaming experience.

Sonic branding has also been used in other popular games, such as “Halo” and “Call of Duty,” to create unique and memorable sound effects and music that help to define the game’s character and world.

Sports Interactive “It’s in the Game”

EA Sports’ jingle has a man’s voice saying, “It’s in the game,” in an authoritative manner. This sonic emblem is frequently heard in commercials and other promotional materials for EA Sports video games. The audio logo serves to reinforce the notion that the games developed by EA Sports are genuine and authentic by associating the EA Sports brand with the statement “It’s in the game.”

The gaming industry’s go-to sound branding pros, WithFeeling

At WithFeeling, our forte is producing musical and aural elements for the gaming sector. Our professional musicians and sound designers collaborate closely with game creators to craft one-of-a-kind, enveloping soundtracks that complement the game’s visual and verbal character and add depth to the player’s experience.

We are aware of the power of music and sound design in games to motivate specific player actions. The purpose of our work is to assist game designers in the production of dynamic and enveloping audio that will set their games out from the crowd and make playing them a more satisfying experience for gamers.

Contact us at to learn more about how we can help bring your game to life with the power of sonic branding.

Sonic branding has become an important part of the gaming industry, contributing significantly to the improvement of players’ overall gaming experiences. Working with a sonic branding specialist can be a game-changer for your project if you’re a game developer or publisher hoping to create a memorable and immersive gaming experience.

Games like “The Legend of Zelda: Breath of the Wild,” “Fortnite,” “Halo,” and “Call of Duty” demonstrate the effectiveness of unique sound effects and custom soundtracks in constructing a distinctive and engaging world for players to explore. The “It’s in the game” jingle from EA Sports is another example of how effectively sonic branding can establish a brand’s identity and association with reliability and quality.

For the gaming industry, WithFeeling is an expert in creating custom soundtracks and sound design. In order to create immersive and captivating gaming experiences that resonate with players and leave a lasting impression, our team of talented musicians and sound designers works closely with game developers and publishers.

Through a partnership with WithFeeling, you’ll have access to a group of committed experts who are aware of the importance of music and sound design in video games. Our goal is to work with you to develop a dynamic and engaging audio experience that distinguishes your game from the competition and gives players a positive gaming experience.

Please contact WithFeeling at if you want to use the power of sonic branding to up your game. We’re prepared to work with you to develop a distinctive and enduring audio identity that will enthral your players and increase your game’s success.