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Sonic branding in gaming: a brief history

The use of recognisable sonic branding — a combination of many audio elements to form a cohesive auditory identity — has grown in prominence in the gaming industry. On the other hand, advancements in the use of sound in games have allowed for more immersive and exciting experiences.

Older games often suffered from a lack of immersion due to the usage of stock music and sound effects. However, with the development of better technology and the widespread use of gaming, acoustic branding in games has expanded. Many modern games feature custom soundtracks composed by renowned composers in an effort to further immerse players in the game’s universe.

Examples of sonic branding in gaming

Two examples of sonic branding in gaming are “The Legend of Zelda: Breath of the Wild” and “Fortnite.” In “The Legend of Zelda,” the sound effects for weapons and items are all distinct and recognizable, adding to the game’s sense of immersion and realism. In “Fortnite,” dynamic music and sound effects create a thrilling and engaging gaming experience.

Sonic branding has also been used in other popular games, such as “Halo” and “Call of Duty,” to create unique and memorable sound effects and music that help to define the game’s character and world.

Sports Interactive “It’s in the Game”

EA Sports’ jingle has a man’s voice saying, “It’s in the game,” in an authoritative manner. This sonic emblem is frequently heard in commercials and other promotional materials for EA Sports video games. The audio logo serves to reinforce the notion that the games developed by EA Sports are genuine and authentic by associating the EA Sports brand with the statement “It’s in the game.”

The gaming industry’s go-to sound branding pros, WithFeeling

At WithFeeling, our forte is producing musical and aural elements for the gaming sector. Our professional musicians and sound designers collaborate closely with game creators to craft one-of-a-kind, enveloping soundtracks that complement the game’s visual and verbal character and add depth to the player’s experience.

We are aware of the power of music and sound design in games to motivate specific player actions. The purpose of our work is to assist game designers in the production of dynamic and enveloping audio that will set their games out from the crowd and make playing them a more satisfying experience for gamers.

Contact us at hello@withfeeling.com to learn more about how we can help bring your game to life with the power of sonic branding.