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So, tell me, what exactly is a SOGO? A sogo, often called a sound logo, is a distinctive sonic signature that promotes brand recognition through auditory memorization. A sogo can help set a brand apart and leave an indelible impact on consumers much like a logo can.

Definitions of Sogo Forms

Sogos can be anything from a catchy jingle or tune to a single word or phrase delivered in a unique way. The sogo ought to be distinctive enough that people will remember it. The “bong” sound, used to introduce Intel advertising, is a catchy jingle that has become instantly identifiable. This helps consumers mentally link the brand with the noise.

Employing Sogos

Sogos can also be used as a product’s initial startup sound or on a business’s website. Consistent use of a sogo might help consumers remember the sound and associate it with the brand.

Cases of Sogos

The NBC chimes, the MGM lion roar, and the 20th Century Fox fanfare are all examples of famous sogos. People have strong emotional connections to the brands represented by these sogos.

  • Since the early 1920s, NBC has employed a series of chimes consisting of three notes. The NBC chimes
  • Since the 1920s, MGM has used a roaring lion sound effect known as the “MGM lion roar.”
  • The 20th Century Fox fanfare, first written by Alfred Newman in the 1930s, has been utilised by the studio continuously since then.
  • Since 2003, McDonald’s commercials have featured the “I’m Lovin’ It” jingle.
  • As early as 1988, Nike began using the “Just Do It” motto and associated music in its commercials.
  • AT&T’s commercial “melodic bell” jingle has been playing since 1984.
  • People have strong emotional connections to the brands represented by these sogos.

These sogos are instantly recognizable and create a strong association with the brands they represent.

What is a SOGO?

Use of a Sogo and Its Benefits

The constant application of a sogo across many mediums and settings can give a brand a distinct identity and leave a long-lasting impact on consumers. It has the potential to both further solidify the brand’s identity and provide a singular, unforgettable connection between the product and its target audience.

Music-Based Marketing using WithFeeling

WithFeeling is an audio branding agency that helps businesses develop their sound identities. When you work with us, we can create a sogo that is both distinct and memorable, perfectly encapsulating your brand’s soul. Please email us at if this seems interesting to you. We welcome the opportunity to learn more about your requirements and present our offerings.

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Understanding the power of a sogo, or sound logo, and how it can leave a lasting impression on your audience is crucial as you delve deeper into the world of sonic branding. WithFeeling is committed to creating distinctive sound identities that are tailored to your brand and target market because they recognise the potential of sogos.

Consider including a sogo in your marketing strategy if you want to forge a memorable connection with your audience and build a strong association with your brand. In addition to being masters of the craft of music composition, our team of creative experts at WithFeeling also comprehends the significance of memorable sogos and their potential to leave a lasting impression on customers.

Your brand can have its own potent and memorable sogo, just like the instantly recognisable NBC chimes, MGM lion roar, or McDonald’s “I’m Lovin’ It” jingle. Working closely together, we can develop a unique sonic signature that distinguishes your brand and connects with your target market.

Your brand needs every advantage it can get in the cutthroat market of today. With a sogo designed by WithFeeling, you’ll not only strengthen the identity of your brand but also forge an enduring bond between your merchandise and its intended market.

Contact us at if you’re prepared to investigate the potential benefits of including a sogo in your marketing plan. We are eager to learn more about your needs and to show you how we can strengthen your brand through the power of a well-designed sogo. Let’s work together to develop a strong brand identity that enthrals your target market and strengthens your brand’s position in the marketplace.