Skip to main content

Sonic Branding for Airlines: Boost Your Brand with Music Identity

What is Music Identity and How Can it Benefit My Airline?

Music identity is the unique and memorable audio branding that defines a business and sets it apart from competitors. In the airline industry, this can be achieved through the use of jingles, theme songs, sound effects, and specific music styles. But why stop there? Imagine the possibilities of having an in-flight DJ spinning tunes or having your own airline anthem. The sky’s the limit with music identity!

Sonic Branding for Airlines

The Science Behind Sonic Branding: How Music Can Influence Emotions and Behavior

Studies show that music influences emotions, memories, and behaviors. In other words, the right tunes can make or break your brand. Delta Airlines greets passengers with their “Delta Morning” jingle, Southwest Airlines uses the catchy “Wanna Get Away” jingle, and Emirates incorporates Arabic music into their in-flight entertainment and airport terminal music. Additionally, Virgin Atlantic has created a cohesive and immersive audio experience by using a variety of music genres throughout the flight, from takeoff to landing. By using sonic branding, airlines can enhance the overall travel experience for their customers and increase loyalty.

Ready for Lift-Off: WithFeeling Can Help Your Airline Achieve Music Identity Success

Are you ready for lift-off with a unique and memorable music identity for your airline? WithFeeling can help you achieve success in this area.

Having a solid music identity is essential for any brand, and this is especially true for airlines. The music that plays in an airport or on a flight can have a significant impact on the overall atmosphere and experience of the journey. It sets the tone for the trip and can help to create a memorable and enjoyable experience for passengers.

At WithFeeling, a music agency specializing in sonic branding, we can help your airline reach new heights with a powerful music identity. Our team of experienced composers and sound designers will work with you to develop a sonic branding strategy that aligns with your brand’s values and goals. From developing jingles and theme songs to designing sound effects and creating music playlists, we’ve got you covered. So don’t be afraid to reach out to us at and let’s make some beautiful music together

Emirates Boarding Music

Emirates flights use music from around the world as boarding music, which shows how far the airline goes and how many different kinds of people use it. It is meant to bring travellers from all over the world together and make them feel like they belong. The music is also carefully chosen to fit the luxury, comfort, and indulgence theme of the airline’s onboard experience.

The significance of music identity for airlines cannot be overstated, in my opinion. Airlines must come up with original strategies for differentiating themselves from the competition as the industry develops and becomes more competitive. Airlines can capitalise on the emotional connections that music can engender and increase brand loyalty and customer satisfaction by integrating sonic branding into their overall marketing strategy.

In addition to improving brand recognition, a well-done music identity has the power to completely change the travel experience. Carefully chosen music and sounds can set the mood for the journey, evoke good feelings, and enhance the experience from the time passengers arrive at the airport until they disembark the aircraft. Additionally, a consistent audio branding approach can help communicate the airline’s brand values and give customers a sense of familiarity and comfort.

The importance of music identity in the industry is set to increase as airlines look for new and creative ways to enhance the customer experience. More airlines will likely work with musicians and composers to produce custom audio experiences, use artificial intelligence to create individualised playlists, and even incorporate audio and musical elements into the aircraft’s design. Only the airlines’ imagination and aspirations can truly limit the possibilities.

Ultimately, investing in a strong music identity can help airlines reap a variety of rewards, such as improved customer loyalty, brand recognition, and travel experiences. Airlines can create a customised sonic branding strategy that will differentiate them from the competition and reverberate with passengers for years to come by working with knowledgeable agencies like WithFeeling. There has never been a better time for airlines to seize this special opportunity to elevate their brand and engage with customers on a deeper, more emotional level as the power of music continues to leave its mark on the airline industry.