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The Impact of Sound on Branding and How a UAE Firm is Advancing the Field

Get bored with the same old commercial jingles and sound effects? Perhaps now is the time to start thinking about using sound in your brand’s identity. What is sonic branding, and how can it help your company?

The term “sonic branding” refers to developing a brand’s auditory identity by incorporating musical elements, sound effects, and voiceovers. It’s just as successful at grabbing customers’ attention and staying in their minds as visual branding is because it’s the auditory version of that.

The Impact of Sound on Branding

Premier Sonic Branding Agency

WithFeeling, the United Arab Emirates (UAE) premier sonic branding agency, understands the significance of sound in marketing. To help brands stand out in a congested marketplace, we provide original music composition, sound design, and audio identities.

Please don’t take our word for it, though. Numerous studies have demonstrated the physiological and psychological effects of music and other forms of sound. In addition, studies have shown that playing appropriate music can boost business metrics like revenue and customer satisfaction.

How can you use acoustic branding to your company’s advantage? From the team at WithFeeling, here is some advice:

Targeting the right people with the right music and sound effects is essential. A luxury automobile manufacturer, for instance, would utilise classical music to reach affluent consumers, while a skateboard manufacturer might go for a more edgy, alternative vibe.

Develop a recognisable sound signature that can be used in your marketing products. This encompasses not only radio and TV ads but also holding music for phone lines.

Improve your customer’s experience

The Impact of Sound on Branding is more than just making a catchy aural signature for your business; it’s also about using sound to improve your customer’s experience. It’s also about providing a better experience for customers. For example, spas often utilise music designed to relax guests, while gyms play music designed to get people moving.

We at WithFeeling consider sound branding an integral aspect of any fruitful advertising campaign. To take your audio identity to the next level, please get in touch with us at hello@withfeeling.com. To help your company stand out from the crowd, our team of professionals will collaborate with you to develop a customised sonic branding solution.