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Sonic Branding Company in Dubai

Does your brand have a unique tone or a catchy jingle, theme song, or other pieces of music meant to promote a product or service? WithFeeling is a company that does sonic branding, which is the process of making unique sounds.

People are more familiar with the idea of visual branding, but many big and small businesses ignore the importance of sonic branding at their own risk. Find out what sonic branding is, how it can help your brand, and if your company needs to use sound to brand itself.

A Definition of “Sonic Branding”

“Sonic branding” is the process of making people think of a certain business when they hear a certain set of sounds or a certain piece of music. Fans, followers, and customers don’t create a connection on their own. As an alternative, the brand might create or adopt the sound as part of a plan to get the target audience to think of the brand when they hear it.

In a nutshell, sonic branding is what your brand sounds like. It’s the “I’m Lovin’ It” song from McDonald’s, which is the standard iPhone ringtone. Think about the sound that “Netflix” makes when it starts up or the famous “Intel Inside” music. If you click on the links above and scroll down to the middle of the page, you can hear the sounds.

Adding sound to your brand’s identity is a great way to get people interested and help them remember your company. It works best when it is used consistently across all available marketing channels.

sonic branding company

In what ways does sonic branding improve the brand encounter?

Customers are more likely to remember who you are and what you sell if they hear a jingle or a piece of music that goes with your brand. Customers will think of your business when they hear the music or hear the song itself.

Listeners should be able to get a sense of your brand’s history and personality from the sounds you choose to represent it. Sounds and music can say things that words alone might not be able to. Sound is a fast and effective way to change how people feel about a brand.

How happy and upbeat should your product’s voice be? Set up a unique, upbeat ding that will become the app’s signature sound and remind users of your brand. But what if your business is more serious, like in the medical or legal fields, and you’d rather promote it on TV and radio? Use music that makes you feel good and shows that you can be trusted.

Sonic Branding: A Method for Revitalization and Rebranding

If you’re changing your brand in a big way, using sound can help people get used to your new brand. Mastercard, for example, is said to have paid their sonic branding company $15 million for their sonic brand.

By updating your signature sounds as part of a brand refresh, you can keep the familiar while keeping your brand up-to-date and relevant, as long as you don’t make any big changes. Why don’t we look at a few examples?

  • The Mac Startup Sound: The familiar chime that plays when a Mac begins booting. Over the years, there have been subtle shifts in the sound, though the overall impression remains the same.
  • The Walt Disney Pictures Introduction: Throughout the years, Disney films have featured several memorable theme songs.
  • The Default iPhone Ringtone: Beginning with the original Marimba ringtone in 2007, the iPhone has had a series of unique default ringtones. Apple changed its signature jingle to “Reflection” in 2017.

Using Sound to Build a Brand and Evoke Memories

As was already said, we think it’s important to make people feel nostalgic on purpose. If it’s done right, sonic branding can link a product or service to a specific moment in time so strongly that people will never forget it.

These sounds will instantly transport you back to the 90s!

  • The Windows 95 boot-up tune
  • The famous “You’ve Got Mail” message from AOL
  • The SEGA Genesis opening theme

A powerful sonic brand can enter the realm of popular culture when combined with an equally iconic brand. It has the potential to make a lasting impression on dedicated customers. The fact that it’s familiar can also encourage repeat business.

Should Your Brand Implement Sonic Branding?

Sound branding is becoming increasingly popular, but it isn’t suitable for every company. So, you need to add some music to your brand. Sound branding can be helpful in the following scenarios:

  • In either audio or visual form, your brand is featured or used in social media video, television, radio, streaming audio, and streaming video.
  • You promote your business through the use of recorded audio or video.
  • You host a podcast or vlog.
  • Your company manufactures a product whose functionality would be enhanced or complemented by incorporating original sounds, such as computers, mobile phones, or household appliances.
  • You are an author who creates audiobooks. A signature page transition or audiobook introduction similar to “This is Audible” will significantly assist.
  • When customers call your call centre, your customer service team relies on hold music.

Sonic branding, also called sonic identity, is the process of making sounds that are unique to your company. When building a brand, using stock sounds like pre-recorded hold music, default sound effects, or unlicensed music is not the same as sonic branding.

Brief Synopsis; And What Should I Do if I Need Help Developing My Audio Identity?

In a world where sound has become increasingly important, WithFeeling is a world-leading sonic branding company that helps dynamic and forward-thinking brands find their voice. Inspiring people across all brand touchpoints with compelling audio content and producing music for major projects such as Expo 2020 Dubai.

Is adding music or other sounds to your brand something you plan to do, or do you have any questions? Please contact us, and we will ensure the continued growth of your company’s brand.

We've worked with some of the biggest global brands