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Sound does influence people.

When we think about Music and human behaviour, let’s think about the music of a distant carousel growing louder, more exciting as we draw closer.

The screams of delight from the roller-coaster and the shrieks from the ghost train.

We all know how sounds work to influence our senses.

And though only limited work has been done to examine the effect on people of public music and sound, we know that sound does influence people, whether it’s where they sit, the paths they take, and the movement of crowds.

Equally, different indoor rhythms and decibels can affect productivity as well as general well-being.

WithFeeling is at the forefront of these developments in spatial sounds: if you’d like to find out more about how our experience and expertise can add value to your business, we’d be delighted to discuss it.

Music and human behaviour

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Music in film plays a key role

Taking a moment to close your eyes, what comes to mind when you think of Star Wars? What do you hear? Maybe there will be laser blasters, lightsabers, and a dramatic score by John Williams? Music in film plays a key role in developing the themes and tone of major pop culture films.
Even in scores of a more subtle nature or in commercial work, music impacts how we perceive visual imagery.

Take, for instance, a scene in which our main character runs through a field. It is a tall brush and they are running at a fast pace without showing any emotion. A brooding horror soundtrack with shrill violins and low-end rumbles plays in the background. How do you feel about our actor? Are you scared or concerned?

Imagine the same scene, our actor running through the field, but with an inspiring action soundtrack. Brass and orchestra sound just like your favorite super hero movie. How do you feel right now? Probably something different from our last example.

Despite a subtle change in soundtrack, the interpretation of our scene changed dramatically. Whether it’s a toothpaste commercial or a blockbuster, the same principles apply. Stock music subscriptions or music libraries may be a good choice if you’re looking for great commercial music. If you’re making the next Avengers movie, better hire a professional composer.