Why is sound branding important? Music and advertising inspire fantasies of omnipotence in some people while it frightens others. Can you please tell me exactly what is going on here? Is it true that subliminal advertisements and hidden persuaders exist? Is it “only” a matter of emotionalizing brands, or is it more than that?
Sound Branding that represents the identity and values in a unique way
In terms of brand communication, sonic branding refers to the process of developing and managing brands through audible elements. The multi-sensory aspect of brand communication plays an important role in holistic brand design. This is why audio branding aims to solidify a sound that represents the identity and values in a unique way. The sonic logo, unique functional sounds, branded music or brand voices are the most characteristic elements of sound branding.
There has been a focus on the visual.
There is a focus on the visual aspect, but the sound element has not been taken into account as much as it should be. As new media and devices with built-in audio delivery capability emerge, such as podcasts, streaming media, or smartphones, audio branding opportunities are expanding. However, noise pollution and cacophony risks are also increasing. The unsystematic and unstructured application of acoustic stimuli often negatively affects the effectiveness and efficiency of a brand’s communication as well as the success of its marketing campaigns. In order to enhance brand communication and create a better-sounding environment, sound branding can be used as a tool.
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Sonic branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.
Sonic branding, a sound strategy that fuels business growth
We all respond to sound and rhythm, from our earliest heartbeats to the most complex compositions. Music and sounds conjure up feelings, memories and emotions, and we will use their elemental power on your behalf.
We’ll create the sound of your brand. We’re great believers in ‘once heard, never forgotten’.
Audio branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.