Original Music and Sound Design for Sephora.
Sephora Ramadan 2024.
This Ramadan, Sephora Middle East launched the #InspiredByBeauty campaign, a celebration of self-expression, resilience, and community. WithFeeling, in partnership with IVO Film, was entrusted to enrich this campaign with bespoke music and sound design, enhancing the emotional journeys shared.
Sound Design and Music: Essential Elements of Ramadan Campaigns
Our team at WithFeeling crafted a unique musical theme for the main 50-second film of the campaign, which beautifully interlaces the stories of five unique individuals, reflecting the theme of empowerment and beauty. For each individual story, lasting 30 seconds, the theme was intricately adapted to resonate with the specific narratives.
Loulwa Al-Sharif’s journey as the first female jazz singer in Saudi Arabia, inspired by her mother’s support, showcases a melody that is as bold and pioneering as her story.
Dhay, a prominent figure in the gaming community, is celebrated through vibrant and dynamic beats that echo her expressive individuality.
Bader Najeeb draws inspiration from the culinary passion of his mother, with warm and inviting tones that mirror his comforting and delicious creations.
Bayan Sadagh, balancing her roles as a nurse and a professional footballer, is accompanied by motivating rhythms that capture her determination and dedication.
Fatma Husam, finding her voice in the fashion and jewellery industry, is highlighted with elegant and evolving harmonics that reflect her journey towards self-expression and creativity.
Creating Impactful Soundscapes for Sephora Ramadan 2024
Loulwa Al-Sharif, the first female jazz singer from Saudi Arabia, is celebrated with a bold melody that echoes her pioneering spirit. Dhay, known for her influence in the gaming community, features vibrant, dynamic beats that highlight her unique personality.
Bader Najeeb’s culinary inspirations from his mother are accompanied by warm, inviting tones, while Bayan Sadagh’s dual career as a nurse and footballer is supported by motivating rhythms. Fatma Husam, emerging in the fashion and jewellery scene, enjoys subtle, elegant harmonics that reflect her creative path.
Amplifying Beauty Through Sound This Ramadan
WithFeeling’s music and sound design are pivotal in amplifying the narratives of empowerment and beauty in Sephora Middle East’s Ramadan 2024 campaign. Our tailored soundscapes ensure that each story not only is heard but deeply felt by the audience.
Discover the power of sound in branding this Ramadan with Sephora Middle East. Learn more about how WithFeeling’s innovative approaches to music and sound design can transform your brand’s storytelling.
Join us in celebrating the beauty of inspiration and the art of self-expression with Sephora Middle East.
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