Sound
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SYNC
Sync’s ident is twenty-six seconds of system reboot: static, code, a green mark glitching into place and the name landing in white. WithFeeling composed the sonic identity and designed the sound.
THE CHALLENGE
An ident has to say everything in seconds and survive being heard a thousand times. The challenge was a sound that felt like technology switching on, digital but not cold, with a signature short enough to live on its own at the end of anything the brand makes.
THE APPROACH
We built the ident from the picture: glitches, data and static designed frame by frame, then the sonic logo, a short rising figure that resolves as the name appears, so the reboot ends on recognition rather than noise.
THE RESULT
A signature sound that opens and closes the brand’s films, and an ident that sounds as sharp as it looks.
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