Sound
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TAJAWAL
Tajawal, the Seera Group’s online travel platform, asks one question for ninety seconds: how far can you go before finding yourself in unfamiliar territory? Amsterdam’s canals, a Roman sunset, a Parisian street, strangers who become friends, and the answer at the end: maybe it’s time you find out. WithFeeling designed the sound.
THE CHALLENGE
Tajawal is one of the region’s leading online travel brands, a Seera Group platform that puts flights, hotels and getaways into the palm of your hand. The challenge is effortless wanderlust: a sound modern, smooth and quietly exciting, capturing the ease of booking the next adventure while sparking the anticipation of the journey to come.
THE APPROACH
Every city in the film had to sound like itself, so the sound design travels with the camera: canal water and bicycles, a workshop, a street corner with an ice cream, the hush of dusk over the Colosseum, each placed under the voiceover so the world feels close enough to book.
THE RESULT
A film that makes the world feel small and the journey feel easy, which is the whole promise of the platform.
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