Our composers really take the biscuit when it comes to making something sweet! The music for this worldwide Oreo commercial shows that it’s not just the cookies that have great taste!
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Introducing WithFeeling, a new audio post-production agency setting new benchmarks in experiential sound and audio environments.
Music tailored to your story
We are a team of award-winning composers with a track record of creating original music compositions across multiple styles and genres. We have built a wide network of international musicians, composers and sound designers with whom we regularly work and collaborate with.
With over 20 years of experience in the MENA region, our understanding of local musical styles is unrivalled, and we have developed great working relationships with many local and regional musicians and composers.
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Oreo is a brand of sandwich cookie consisting of two wafers with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012.
Music is an essential part of most people’s daily lives. Despite stylistic differences, music connects people and makes us feel. Music can trigger memories in the same way that smell does. My friend recently told me that whenever he heard the song “Mouthful of Diamonds” by Phantogram, he immediately thought of the Gillette commercial. It speaks volumes about the importance of music in advertising and branding.
Viewers are directly influenced by soundtracks or pieces of music in films
Viewers are directly influenced by soundtracks or pieces of music in films. The quality of the screenplay is important, but music catapults a distinct emotional connection. Remember the kiss at the end of your favorite romantic comedy. What were your feelings? When it happened, what song was playing? Most likely. How would you have felt if there had been no music playing? Most likely not. You felt a specific emotion mainly because of the music. Advertising is no different. A brand can establish a relationship with its consumers by incorporating music
In advertising, music is important, but selecting the right music is even more critical. Choosing music that conveys the same or similar message is crucial for marketers. If Dominos advertised with a song about heartbreak, viewers would be confused. Both the song and the advertisement should have the same rhythm. There should be a parallel between the shots in the advertisement and the beat of the song. In comparison to a top 40 song, a compelling song that is not particularly popular will help your advertisement stand out more. On the contrary, top 40 songs are overplayed on the radio, in retail stores, etc., making them annoying and forgettable. A gripping, unpopular song keeps the advertisement fresh, new, and memorable. Just like our Oreo music, “The Dreamers” advertisement by Honda is a great example of how music can positively affect the outcome.