Classical music in advertising. Our success with the Grieg piece the other day set us wondering what other pieces of classical music had been used for advertising and media communications over the years.
Hamlet Cigars used an Air from Bach's Suite 3 in D Major, while Old Spice splashed out on Carmina Burana by Carl Orff, Levi Jeans used Handel's Sarabande, while British Airways flew high with the Flower Duet from Lakme by Delibes.
We'd love to know what others you can think of. - after all, a great piece of music is great, whether it's three days or three hundred years old!
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Classical music has been used in advertising and media for a long time to make a brand look more sophisticated and classy. Many famous pieces of classical music have been used in ads, movies, and other media to great success over the years.
Hamlet Cigars used an Air from Bach's Suite 3 in D Major in one of their ads. This is an example of how classical music can be used in advertising. Bach's delicate and complicated melodies gave the brand a sense of sophistication and refinement.
Classical music has also been used by other brands to improve their public image. Carl Orff's Carmina Burana was used by Old Spice in one of their commercials. Handel's Sarabande was used by Levi Jeans for a stylish and sophisticated campaign. The lush and romantic Flower Duet from Lakme by Delibes was chosen by British Airways for their ads.
It's clear that advertisers and people who work in the media still like to use classical music. A great piece of music, after all, is timeless and universal, and it can make people feel strong emotions and leave a lasting impression. Do you know of any other ways classical music has been used in media or advertising? We're very curious!
Classical music has a way of evoking emotions in listeners that other musical genres are unable to, in addition to elevating the visual appeal of a brand. A commercial or other piece of media can have more impact by evoking nostalgia, romance, or even drama thanks to the complexity and depth of classical music.
However, it's crucial to pick the appropriate song for the company or item. It's crucial to match the mood of the piece to the message the brand is trying to convey because classical music can range from calming and gentle to powerful and dramatic.
At WithFeeling, we think that a brand's identity can't be created without music. The right music can make a brand stand out from the competition, whether it is classical, modern, or a fusion of various styles. The original music compositions produced by our team of composers and sound designers span a variety of musical genres and styles. We collaborate with clients to comprehend their brand's personality and develop a custom music solution that perfectly fits.
Finally, classical music has demonstrated to be a timeless option for advertisers and media creators to elevate their brand and arouse emotions in their audience. Any brand can develop a distinctive identity that captivates its audience with the right music.
