Skip to main content

Audio branding, a sound strategy that fuels business growth.

We all respond to sound and rhythm, from our earliest heartbeats to the most complex compositions.

Music and sounds conjure up feelings, memories and emotions, and we will use their elemental power on your behalf. We’ll create the sound of your brand.

At WithFeeling, we’re great believers in ‘once heard, never forgotten’.

Ready to hit the high notes? Get in contact and let’s collaborate and amplify your brand. Our Audio Branding work

#withfeeling #sonicbranding #soundscapes #sonicidentities #originalmusiccomposition #sounddesign #voiceoverrecording #brandvoices #originalmusic #themesongs #audiopostdubai #audiopostproduction #musiclogo #musicagency #sonicbrandingagency #musicforevents #originalmusicforevents #sonicbrandingdubai #audiobranding

Sonic branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.

We create audio and sonic identities that best reflect and amplify your values.

Do you have a sonic signature? Unfortunately, most brands today don’t. Or, if they do, it’s limited, such as a jingle for radio ads or TV commercials. While there is no question that a logo or colour scheme is essential to a brand, audio branding is often overlooked.

Some brands have developed strong associations with their sonic brand. United Airlines, which has played George Gershwin’s Rhapsody in Blue since 1980. The iconic piece has been arranged in television commercials to relate to destinations or other themes. At O’Hare airport, they even play in a psychedelic tunnel connecting their terminals. Decades of repetition have created a memorable association.

What are audio logos?

An audio logo is often a three- to five-second-long sound, effect, brief music clip, musical riff, or voiceover. An audio logo is an essential component of the sound branding of a brand. It must be quick, simple, and easy to recall, and it can be instrumental, sung, or spoken.

Brands need their own unique audio logo to establish their identity and credibility. Branding a product or service includes the logo, the slogan, the communication messages, and even an audio logo, just as these elements play a significant role in marketing.