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Audio Branding Companies: WithFeeling’s Role in Subaru 2023 TVC Music

As one of the leading audio branding companies, WithFeeling was trusted with the task of creating the original music and sound design for Subaru's new 2023 TVC. This campaign, created in partnership with BTV.UK, covered the whole 2023 lineup, including the all-new Subaru Solterra, Subaru’s first all-electric SUV.

The project was a meticulous endeavour, requiring the absolute best from WithFeeling. Like all reputable audio branding companies, we embraced the challenge, tapping into our reservoir of talent, technology, and artistic integrity to deliver a soundtrack as groundbreaking as Subaru's new offering.

The sound design and composition for the Subaru 2023 TVC were not only about creating music. They were about telling a story, capturing the essence of Subaru's identity and the pioneering spirit of their new range. This process involved everything from accentuating the sounds recorded on set by Craig Barlow, such as the hum of the engine and the crunch of tyres against different terrains, to creating an auditory experience that mimicked the excitement of the Solterra’s electric drive system, which resonated with the feel of a spaceship taking off.

WithFeeling is known for its bespoke creations in the realm of TV commercial music. As a testament to this, the Subaru 2023 TVC soundtrack is a symphony of creative sound design and original music, enhancing the visual narrative and bringing the cars’ journeys to life. The auditory experience complements Subaru's commitment to offering the very best protection and outstanding capabilities, both on and off-road.

Adding another dimension to the project, the voiceover was performed by Richard Dormer, who lent his unique sound to this commercial. As part of our commitment as one of the leading audio branding companies, WithFeeling worked closely with Subaru and BTV.UK to ensure the music and sound design created the perfect setting for Dormer's narrative.

This collaboration was one of many successful projects under our belt. At WithFeeling, our goal is to create memorable auditory experiences that resonate with the audience long after the commercial ends. To achieve this, we combine creativity, technical skill, and a deep understanding of our clients' needs.

Being one of the industry-leading audio branding companies doesn't just mean creating original music and sound design. It also means helping brands tell their stories through sound, enhancing their brand identity, and creating an emotional connection with their audience. It's about making the brand better where it matters.

We are proud of our contribution to Subaru's 2023 campaign, and we look forward to creating more extraordinary sonic experiences for our clients. Discover more about us and our commitment to quality at WithFeeling. Because, in the world of audio branding companies, WithFeeling is where it truly matters.

Check out the Subaru 2023 TVC on Subaru UK’s official website and immerse yourself in the auditory experience we crafted.

Subaru (UK) Ltd Launches All Wheel Drive, All the Time Campaign

Subaru (UK) Ltd, which is part of the IM Group, has launched a new campaign ‘All-Wheel Drive, All the Time’ to promote the fact it is the only car manufacturer to offer permanent all-wheel drive as standard, on all of its cars.

The half a million-pound campaign, which is aimed at targeting discerning customers, will see a 10 and 30 second TV advert focusing on the safety and performance of its petrol, hybrid and electric SUVs which are all-wheel drive. The ads will be broadcast across Sky Adsmart and Sky Advance, and radio, including Classic FM, LBC, Magic Network, Planet Rock and Virgin Network, as well as digital audio including Spotify and Alexa Skills Say It Now, where people will be able to download a brochure and book test drives direct from the website.

The ads will launch in July and run until August. The voice over is by Northern Irish actor, playwright and screenwriter, Richard Dormer who is known for his roles in Games of Thrones, Fortitude and more recently Blue Lights on BBC1.

Subaru worked with BTV.UK, to create the TV ads and voiceover, GoodStuff for media buying, WithFeeling for Original Music & Sound Design, Trisonic for radio and the creative director was Scott Brazil from The Idea Foundry.

Pat Ryan, MD of Subaru UK and Ireland, commented: “We are a niche brand in the UK, often associated with rally and sport cars, which is what the brand was built on. We haven’t done any advertising since early 2020. Since then, we have moved on considerably with last year seeing the launch of our first all-electric SUV, the Solterra. Each of our cars has a 5-star Euro NCAP safety rating, something we are very proud of, so we have shifted our focus on to the handling, safety and capability of our cars. All of our cars are permanent all-wheel drive as standard, unlike many other car manufacturers who charge extra for this modification, so it was important to showcase our automotive excellence.”

Lyndsey Flood, Head of Marketing at Subaru, commented: “Increasing brand awareness and attracting conquest customers is key for us to be able to continue building our profile in the UK. With so many people watching multiple screens and capturing content through different mediums, we knew we needed to use as many outlets as possible to promote our campaign.”

Jake Barrett, owner of BTV.UK and who has worked on projects for the likes of Isuzu and Mahindra, commented: “As a team with a huge passion for automotive, it’s been amazing to have been the video agency of choice on such a prolific campaign for Subaru, a hugely recognisable global brand. The brief was to capture the essence of the cars, tackling the terrain in their natural habitat. Therefore, it was essential to have the right music, voiceover and high-energy visuals that we could bring together to show this. So far, we have received fantastic feedback on the adverts, and we’re excited to see what this leads to for Subaru.” For further information on Subaru UK visit

BTV.UK, a Birmingham-based video production company, and WithFeeling, Dubai-based music and sonic branding agency, have forged a dynamic partnership, seamlessly blending visual and audio expertise to craft compelling narratives. Their collaboration has spanned numerous projects, the latest being a nationwide TV commercial for Subaru in the UK. BTV.UK's adeptness in film production and shooting, coupled with WithFeeling's prowess in music composition, sound design, and mixing, has resulted in a synergistic alliance. This partnership amplifies their strengths and propels them to new heights, as demonstrated by their work with high-profile clients like Subaru. Their ongoing collaboration signifies a commitment to delivering immersive, high-quality experiences that resonate with audiences across the UK.