Sonic Logo
What Is a Sonic Logo?
A sonic logo is a short, distinctive sequence of notes or sounds, usually two to five seconds long, that identifies a brand the way a visual logo does, and is played consistently at the end of adverts and across brand touchpoints. Also called an audio logo, it is the most recognisable element of a sonic identity.
Sonic Logo in Practice
Intel’s five-note bong and Netflix’s ta-dum show how a few seconds of sound can carry an entire brand. A sonic logo is typically distilled from a longer brand theme and deployed everywhere the brand speaks, from adverts to apps. For the complete guide, read WithFeeling’s dedicated sonic logo page at withfeeling.com/sonic-logo/.
Famous Example
The Intel bong and the Netflix ta-dum.
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- Shepard Tone
- Skeuomorphic Sound
- Sonic
- Sonic Audit
- Sonic Brand Guidelines
- Sonic Branding
- Sonic DNA
- Sonic Identity
- Sonic Logo
- Sonic Palette
- Sonification
- Sound Branding
- Sound Design
- Sound Effect (SFX)
- Sound Symbolism
- Sound Trademark
- Sound-alike
- Soundscape
- Spatial Audio
- Startup Sound
- Stem
- Sting
- Sung Slogan
- Sync Licensing
- Synthetic Voice
A memorable jingle is one tool within a brand’s wider sonic branding.
