What Is a Sonic Logo?

A sonic logo is a short, distinctive sequence of notes or sounds, usually two to five seconds long, that identifies a brand the way a visual logo does, and is played consistently at the end of adverts and across brand touchpoints. Also called an audio logo, it is the most recognisable element of a sonic identity.

Sonic Logo in Practice

Intel’s five-note bong and Netflix’s ta-dum show how a few seconds of sound can carry an entire brand. A sonic logo is typically distilled from a longer brand theme and deployed everywhere the brand speaks, from adverts to apps. For the complete guide, read WithFeeling’s dedicated sonic logo page at withfeeling.com/sonic-logo/.