What Is Sound Branding?
Sound branding is the strategic practice of creating and managing the sounds a brand uses so that audiences recognise the brand by ear, covering assets from sonic logos to product sounds. The term is a direct synonym for sonic branding and audio branding; all three describe the same discipline.
Sound Branding in Practice
Intel’s Intel Inside programme, with its five-note bong first heard in 1994, showed the mainstream what disciplined sound branding could do: a component maker became audible in living rooms worldwide. Usage of the term varies by region, but the practice is identical to sonic branding. WithFeeling’s dedicated sound branding page covers it in depth at withfeeling.com/why-is-sound-branding-important/.
Famous Example
The Intel Inside five-note bong, first heard in 1994.
A
S
- Shepard Tone
- Skeuomorphic Sound
- Sonic
- Sonic Audit
- Sonic Brand Guidelines
- Sonic Branding
- Sonic DNA
- Sonic Identity
- Sonic Logo
- Sonic Palette
- Sonification
- Sound Branding
- Sound Design
- Sound Effect (SFX)
- Sound Symbolism
- Sound Trademark
- Sound-alike
- Soundscape
- Spatial Audio
- Startup Sound
- Stem
- Sting
- Sung Slogan
- Sync Licensing
- Synthetic Voice
A memorable jingle is one tool within a brand’s wider sonic branding.
