Sonic Identity
What Is a Sonic Identity?
A sonic identity is the complete, defined system of sounds a brand owns and uses consistently, typically spanning a sonic logo, brand music, functional UI sounds and voice, all built from one sonic DNA. It is to hearing what a visual identity is to sight.
Sonic Identity in Practice
Mastercard’s 2019 rollout remains the benchmark: one melody expressed as a sonic logo, a checkout acceptance sound and adaptable brand music worldwide. A sonic identity is the umbrella every other asset lives under. For the full picture, including how one is built, read WithFeeling’s dedicated sonic identity guide at withfeeling.com/finding-your-sonic-identity/.
Famous Example
Mastercard’s 2019 sonic identity rollout across adverts, checkouts and events.
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- Shepard Tone
- Skeuomorphic Sound
- Sonic
- Sonic Audit
- Sonic Brand Guidelines
- Sonic Branding
- Sonic DNA
- Sonic Identity
- Sonic Logo
- Sonic Palette
- Sonification
- Sound Branding
- Sound Design
- Sound Effect (SFX)
- Sound Symbolism
- Sound Trademark
- Sound-alike
- Soundscape
- Spatial Audio
- Startup Sound
- Stem
- Sting
- Sung Slogan
- Sync Licensing
- Synthetic Voice
A memorable jingle is one tool within a brand’s wider sonic branding.
