The Islamic Arts Biennale sonic identity "Awwal Bait"
23.01.2023 – 23.04.2023
In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).
We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.
Our team was tasked with developing a sonic identity that encapsulated the event's feel and with our hour long composed theme, enabled attendees to become fully immersed in the experience through sound.
The result is a catchy, Saudi-inspired sonic identity that incorporates real oud, which we recorded specifically for this project. We are thrilled to hear the sonic identity we developed being used at the event and in all of the Islamic Arts Biennale's social media campaigns and content.
Select WithFeeling as your partner for audio branding and discover the power of sound for your brand like The Islamic Arts Biennale.
We continue to push forward and paint beautiful spaces with sound and give a sound to brands in the region.
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Music and sound for the big stage.
Events are where everything comes together with the opportunity to build stronger connections with participants and audiences. From conferences to performances large or small, we have a proven track record of producing music, sound design and voiceovers for a wide range of events in the Gulf region and beyond.
Having spent decades in the UAE, we understand the cultural nuances within the region and we endeavour to bring out the most authentic features in our productions. At the same time, we are multinational and multicultural and our ‘identity-first’ principles makes us always seel to tailor your sounds to your soul.
The first installment of the Islamic Arts Biennale honours centuries of religious belief and creative expression. The event, which is being held at the famous Hajj Terminal of King Abdulaziz International Airport in Jeddah, aims to highlight accomplishments in the fields of culture, knowledge, and the arts that have their roots in the House of Allah, Awwal Bait ("First House"). WithFeeling is pleased to have worked with APCO to develop the "Awwal Bait" sonic identity for the Biennale.
Our team put a lot of effort into coming up with a catchy, Saudi-inspired sonic identity that incorporates real oud, which we specifically recorded for this project. The end result captures the essence of the event. We are overjoyed to hear that the Islamic Arts Biennale is using our sound at the event and throughout all of its social media campaigns and content.
At WithFeeling, we are aware that events are where everything comes together and where participants and audiences form lasting relationships. For a variety of events in the Gulf region and elsewhere, we have a track record of producing music, sound design, and voiceovers. We constantly work to tailor our sounds to our clients' needs and to highlight the most genuine aspects of their brands with the help of our multicultural and international team.
We invite you to choose WithFeeling as your partner for audio branding if you want to build a memorable event experience and learn the power of sound for your brand.
