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YUNO ENERGY: SONIC BRANDING
Yuno Energy is the new force in Ireland’s energy supply landscape. The Future Charged campaign needed a sonic brand to match. Working with WPC, WithFeeling built the full Yuno Energy sonic branding system, a memorable sonic logo, music for the launch TVCs, and an audio language designed to scale across every brand touchpoint.
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THE CHALLENGE
Build a sonic identity that introduces a brand-new energy supplier to Ireland. The sonic branding had to feel modern, optimistic and unmistakably tied to Yuno’s promise of innovation. Above all, the sonic logo had to be instantly memorable, the kind of sound people remember after a single listen.
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THE APPROACH
WithFeeling built the Yuno Energy sonic branding around a confident sonic logo motif, layered with warm electronic textures, lifted strings and contemporary rhythm. As a result, the system feels both human and forward-leaning. We composed the launch TVC scores to bridge into and out of the sonic logo, so every audio touchpoint sits in the same world.
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THE RESULT
A full sonic branding system that introduced Yuno Energy to Ireland with confidence. From the sonic logo to the TVC scores, every audio asset shares the same DNA, giving Yuno a sound as charged and forward-looking as the brand itself.
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