Sound
0:00 / 0:00
UPS STORE USA
Original music was the whole job: a bespoke track written from scratch to carry the film’s warmth and drive, no library and no off-the-shelf edit.
THE CHALLENGE
The spot is a love letter to local business, the American dream hard at work, families, communities, and everything in between. The brief was the one we know well: write a track that matched the energy of the film and reflected what The UPS Store does for people, dependable, helpful and always just around the corner, without ever sounding flat or generic.
THE APPROACH
We wrote an original rock-pop track with real drive and heart, tight guitars, a punchy rhythm section and a hook that lifts, tuned to the edit so the energy keeps building right through to the end.
THE RESULT
An upbeat, feel-good piece of original music that gave the commercial its momentum and warmth, and gave The UPS Store a sound as energetic and dependable as the service itself: stronger, smarter, unstoppable.
More Work
Related Projects
Explore more work in music, sound design and sonic branding.
