Sound
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SPLASH TVC
Splash is the Landmark Group’s fashion brand, and its TVC puts its Bollywood ambassador Salman Khan in a dark, cinematic set of corridors, doorways and light: a walk in black, a reveal in red, a woman in the same red waiting at the end. WithFeeling wrote and produced the song, “in love with fashion”, and designed the sound.
THE CHALLENGE
Splash is one of the Middle East’s leading fashion retailers, a Landmark Group brand bringing of-the-moment style to a young, trend-hungry audience across the region. The challenge is keeping pace with fashion itself: a sound fresh, confident and contemporary enough to feel current season after season, with the attitude to make the brand feel as alive as the looks on its rails.
THE APPROACH
The film is all attitude, so the song is built like a runway: a beat that walks, a hook that repeats until it sticks, fashion station, fashion for the nation, and production polished enough to sit beside a star. Sound design gives the set its scale, footsteps, doors and air, so the music and the space feel like one place.
THE RESULT
A commercial with its own anthem and a tagline you can sing, which is the point of a fashion brand on television.
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