SeaWorld Abu Dhabi is the region’s first marine life theme park, and WithFeeling was honoured to create its sonic branding. Our mission was to develop a memorable, meaningful audio experience built around the park’s core principles of exploration, discovery and learning.
- Client
- SeaWorld Abu Dhabi
- Agency
- WithFeeling
SEAWORLD ABU DHABI
We collaborated with video production company Deja Vu on the pre-launch film, scoring it with original music. The dynamic visuals and our sonic creations came together into a harmonious, immersive glimpse of the wonders that await guests.
THE CHALLENGE
A first-of-its-kind marine park needed a sound as distinctive as the experience itself, one that could capture the magic of the ocean while staying true to a brand rooted in curiosity and discovery.
THE APPROACH
We drew inspiration from the enchanting vocalisations of marine life and the rhythmic ebb and flow of the ocean, combining cutting-edge technology with natural elements such as seashell percussion to craft a unique and engaging sonic identity.
THE RESULT
The finished identity gives SeaWorld Abu Dhabi an audio world of its own, an immersive, oceanic signature that invites guests to explore, discover and learn from the very first sound they hear.
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