Sound
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GAME UK NGU
Working with independent media agency The Specialist Works and creative studio What’s Possible, the campaign encouraged people of all ages to embrace their silly side, reflecting GAME’s expansion into toys, board games, technology and collectables.
THE CHALLENGE
The brief was to capture that spirit of playful fun in sound, an upbeat, joyful score and sound design that would reflect positively on the GAME brand and its new family-first mission.
THE APPROACH
Our creative team and composers worked closely with the wider campaign team to compose and produce music for the brand films and the campaign as a whole, tuning every cue to the energy of the idea.
THE RESULT
The finished score brings warmth and playfulness to the ‘Never Grow Up!’ campaign, helping GAME present itself as a destination for fun for the whole family.
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