Diriyah is being remade into what will become the largest cultural and heritage destination in the world, a SAR 65 billion development rooted in the classic Najdi architecture of At-Turaif and central to the Kingdom’s 2030 Vision. WithFeeling was invited by our client Deja Vu to score an epic film telling the story of this kingdom built on the earth.
- Client
- Diriyah - The City of Earth
- Agency
- WithFeeling
DIRIYAH – THE CITY OF EARTH
As the ancestral home of the Al Saud family, Diriyah carries deep historical and cultural significance. The film set out to honour that legacy while presenting the city as the future heart of life, work and culture in Saudi Arabia.
THE CHALLENGE
Our brief was to stay true to the traditional and cultural essence of the city while making the music emotional and powerful, a balance between heritage and grandeur that the score needed to hold from the first frame to the last.
THE APPROACH
We used live oud instrumentation as the backbone of the original score, rooting the music in the region’s sound, then enriched it with detailed sound design that added depth and texture and brought the film to life.
THE RESULT
The finished score is both authentic and cinematic, carrying the weight of Diriyah’s history while celebrating its ambition, and giving the film an emotional, impactful voice worthy of the city at the cornerstone of the Kingdom’s story.
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