Early Sonic Branding - Founder of rock legends King Crimson, guitarist Robert Fripp has always been interested in exploring the space between ‘music’ and ‘noise’. His early collaboration with Brian Eno produced ‘No Pussyfooting’ (1973), which combined Eno’s tape delay ambient experiments with Fripp’s electric guitar Frippertronics technique.
The two side-long tracks bewildered many, and DJ John Peel accidentally played the entire album backwards. (It was later rereleased with tracks also played backwards or at half-speed.)
Both Fripp and Eno separately went on to record start-up sounds for Microsoft operating systems - early sonic branding.
Fripp has gone on to play many solo concerts around the world, using a wide variety of effects, and creating a considerable catalogue of ‘soundscapes’; music created for the space in which they were played, in essence, a forerunner of much of today’s sonic branding.
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Audio branding, a sound strategy that fuels business growth.
We all respond to sound and rhythm, from our earliest heartbeats to the most complex compositions.
Music and sounds conjure up feelings, memories and emotions, and we will use their elemental power on your behalf. We’ll create the sound of your brand.
We’re great believers in ‘once heard, never forgotten’.
Ready to hit the high notes? Get in contact and let's collaborate and amplify your brand. Our Audio Branding work
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Sonic branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.
We create audio and sonic identities that best reflect and amplify your values.
The Nokia and Intel jingles, the Jaws or Bond themes, someone singing ‘I'm lovin’ it, or the deep voice of a German man saying ‘Das Auto’. The ting sound you associate with sparkly clean teeth or when you sit down at the end of the day to relax and hear the “Ba Bam” on Netflix – are all memorable sounds we associate with brands.
Sound is a powerful way to connect with people.
The field of sonic branding has a long history, as evidenced by innovators like Brian Eno and Robert Fripp, whose early experiments with the fusion of music and noise laid the groundwork for contemporary audio branding. With their innovative work, they developed distinctive soundscapes that went beyond the limitations of traditional music and affected how brands approach audio identities today.
WithFeeling, a pioneer in sound branding, understands the value of producing captivating audio experiences that leave an impression on your audience. We can create a sonic identity that embodies your brand's values and strengthens its presence in customers' minds by utilising the emotional power of sound.
Your brand can profit from an unforgettable audio signature, much like the recognisable jingles and themes of Nokia, Intel, James Bond, or Nokia, or the instantly recognisable "Ba Bam" on Netflix. To create a sonic identity that connects with your target market and improves the overall perception of your brand, our team at WithFeeling will work closely with you.
Your brand needs every advantage it can get in a market that is becoming more and more competitive. Let's work together to develop a solid strategy that encapsulates the essence of your brand and establishes a deeper connection with your audience. Your brand can make a lasting impression on consumers through the use of a well-designed sonic identity, ensuring that your message is not only heard but also remembered.
Are you prepared to investigate the potential of sonic branding? To start a journey to amplify your brand using the power of sound, get in touch with WithFeeling. Together, we'll design a one-of-a-kind audio experience that connects with your audience on a deep level and helps them form an enduring bond with your brand.
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