Sound
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MASHREQ
Football is called the beautiful game because of how it makes people feel, and Mashreq’s Megafans spot is thirty seconds of exactly that: a shopper, an office and a living room erupting at a goal nobody else can see. WithFeeling designed the sound.
THE CHALLENGE
Mashreq is one of the oldest privately owned banks in the UAE, a long-standing name that built its reputation on doing banking differently and pushing the region towards a more digital future. Giving a heritage institution a forward-looking voice is the challenge: a sound that honours decades of trust while signalling the innovation and momentum the brand wants to be known for.
THE APPROACH
The comedy is in the contrast between ordinary places and extraordinary reactions, so the sound design plays it straight: real supermarket, real office, real home, then a full stadium’s worth of energy bursting out of one person, with every knocked-over object and shower of confetti landing on cue.
THE RESULT
A spot that makes you feel the goal before the offer, which is the point of “we make possible”.
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