Sound
0:00 / 0:00
DANETTE
Danette is one of Danone’s best-loved dessert brands. For Danette Pop, a boy in a supermarket imagines how the stick in his hand is made: a factory in the clouds where fresh milk and fruit characters come together, all before he reaches the till. WithFeeling composed the music and designed the sound.
THE CHALLENGE
Danette is one of Danone’s most loved dessert brands, the indulgent dessert that has earned a devoted following across generations. The challenge with a treat like this is pure pleasure in sound: an identity rich, playful and a little decadent, capturing the joy of the first spoonful while keeping the friendly, feel-good character that makes Danette irresistible.
THE APPROACH
The film is pure imagination, so the sound had to be too: a playful score that races with the machinery, and sound design for pouring milk, whirring pipes, jet-pack fruit and the pop of the reveal, sweetened to a child’s ear without turning saccharine.
THE RESULT
Forty-four seconds that sound as bright as the product looks, with the pay-off line, fresh milk and tasty fruits, left clean.
More Work
Related Projects
Explore more work in music, sound design and sonic branding.
