5 Ways to Measure the ROI of Your Sonic Branding Exercise
Track Brand Recognition
One way to measure the ROI of sonic branding is to track brand recognition. A study published in the Journal of Consumer Psychology found that incorporating music into an advertisement can increase brand recognition by up to 69%. This can be measured through surveys or focus groups, or even through increased website traffic or social media engagement.
Monitor Sales Data
Another way to measure the ROI of sonic branding is through sales. A study in the Journal of Marketing found that music can even influence consumer behavior, with shoppers who heard music in a store spending up to 38% more money. Track sales data before and after implementing a sonic branding strategy to get a clear picture of the impact music is having on your bottom line.
Evaluate Customer Loyalty and Retention
Incorporating music into your brand can also impact customer loyalty and retention. A study in the Journal of Retailing found that playing music in a store can increase customer loyalty by up to 38%. Measure customer loyalty and retention rates before and after implementing sonic branding to get a sense of the long-term impact music is having on your business.
Analyze Social Media Engagement
Social media can be a useful tool for measuring the success of your sonic branding efforts. Track likes, comments, and shares on social media posts featuring music to get a sense of how well your audio identity is resonating with your audience.
Conduct Focus Groups and Surveys
If you are looking to fine-tune your sonic branding efforts, one effective way to gather valuable feedback is through focus groups and surveys. By asking customers about their perceptions of your brand's music and how it impacts their overall experience, you can gain valuable insights into the effectiveness of your audio identity.
There are several ways that you can use focus groups and surveys to gather this type of feedback. For example, you could ask customers to listen to a selection of your brand's music and then provide their thoughts and impressions. Alternatively, you could ask them to describe their overall experience with your brand, including how the music impacted their perception of the company.
Gathering this type of feedback can be extremely helpful in identifying areas for improvement and ensuring that your audio identity is resonating with your audience. By regularly gathering feedback through focus groups and surveys, you can keep your sonic branding efforts on track and ensure that you are meeting the needs and expectations of your customers.
As a music agency specializing in sonic branding, we at WithFeeling know firsthand the power of music in advertising. We help our clients craft unique and memorable audio identities that stand out in a crowded market and effectively communicate their brand message. Contact us at hello@withfeeling.com to learn how we can increase your ROI through the power of music. Let us help you create a sonic brand that resonates with your audience and sets you apart from the competition.
