Crowded Events

Sonic Branding

Crowded Events logo

CROWDED EVENTS, an Expo 2020 Dubai legacy team, asked WithFeeling to create an audio brand, and we were delighted to give a business known for its vibrant pink a sound to match.

Client: Crowded Events
Agency: WithFeeling

Sound

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CROWDED EVENTS

Founder James Mildenhall felt it was time for the world not just to see CROWDED EVENTS but to hear it too, so we set out to build a bespoke audio identity that captured the energy of live events.

Sound

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THE CHALLENGE

The sound needed to balance two sides of the business at once, the human excitement of a crowd and the technology that powers modern events, in a single cohesive identity.

THE APPROACH

We combined organic instrumentation with electronic elements to represent the technology side, then layered in subtle crowd claps, cheers, electronic swells and crisp pianos to bring the brand to life.

THE RESULT

CROWDED EVENTS loved the result, exactly the response we hope for with every client, and the brand now has a distinctive audio identity that sounds as vibrant as it looks.

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