Your Bazaar's Christmas
A puppy isn't just for Christmas and your brands marketing efforts shouldnt be either 😜
Don't get us wrong, we get it, seasonal marketing is important.
It's an opportunity to express yourself in new ways and let's be honest, it's one of the few times the general public is actually excited to see just how creative you can be.
https://vimeo.com/1039174013?share=copy#t=0
But, excluding a logo, any consistency in a brand's persona is often thrown out in favour of sentimental narratives or red and green sparkly colour schemes that hold no actual connection to how it's perceived for the other 10/11 months of the year.
Well, what if we told you there was a way of keeping all that tinsel and hot coco you’ve budgeted for and still retain brand consistency outside of slapping on your visual logo with some snowflakes behind it? ❄️
It's called a Sonic Identity and its purpose is just that.
A holistic pallet of audio assets that build and retain consumer recognition all year round, giving your brand a unique and ownable sound that’s flexible enough to fit any purpose yet never missing a beat.
So when the holidays came around our friends over at YourBazaar.ae knew exactly what they could do!
We took the Sonic Identity we had developed for them and created a variety of Holiday inspired adaptations (we even got the big guy himself involved 🎅), retaining key compositional elements and sound design that make their sound so unique and recognisable.
Now they can go as heavy on the eggnog and mistletoe as they like, all while continuing to build on that brand recognition they worked so hard on all year long!
Happy Holidays!
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