What is a Motif?
A motif is a recurring melodic or rhythmic phrase that underpins a piece of music or sonic brand, creating continuity and recognition across compositions.
Purpose and Usage
Motifs provide thematic unity in music and branding. By repeating a motif in advertising, idents or brand tracks, you help listeners associate the sound with your brand. See our brand track, audio ident and variation pages for related terms.
Crafting a Memorable Motif
To craft a memorable motif, focus on a simple yet distinctive melody or rhythm that reflects your brand’s personality. Repetition and variation help embed the motif in listeners’ minds. Explore more terms in our Sonic Glossary.
