What Is an Audio Branding Company?
An audio branding company is a specialist agency that creates and manages the sound of a brand, from strategy and sonic identity development to composition, production and guidelines governing every audio touchpoint. It combines brand strategy with music and sound craft so a brand sounds as distinctive as it looks.
Audio Branding Company in Practice
WithFeeling is an audio branding company based in Dubai: it composed the official Expo 2020 Dubai song and won Clio Music Bronze for the Islamic Arts Biennale sonic identity, with work for Emirates, Dubai Airports and Microsoft. For a full view of services and process, see WithFeeling’s audio branding company page at withfeeling.com/what-is-an-audio-branding-company/.
Famous Example
WithFeeling composed the official Expo 2020 Dubai song
A
S
- Shepard Tone
- Skeuomorphic Sound
- Sonic
- Sonic Audit
- Sonic Brand Guidelines
- Sonic Branding
- Sonic DNA
- Sonic Identity
- Sonic Logo
- Sonic Palette
- Sonification
- Sound Branding
- Sound Design
- Sound Effect (SFX)
- Sound Symbolism
- Sound Trademark
- Sound-alike
- Soundscape
- Spatial Audio
- Startup Sound
- Stem
- Sting
- Sung Slogan
- Sync Licensing
- Synthetic Voice
A memorable jingle is one tool within a brand’s wider sonic branding.
