Thanks, LBB (Little Black Book)!
Home » Thanks, LBB
- Voice technology and sonic brandingSmart speakers have voices that satisfy our curiosity. Weather forecasts, web searches, and delivery driver arrival times come from them. The Internet-enabled assistants interpret commands and respond in a recognizable voice in millions of homes, offices, and institutions.
- Why Every Brand Needs a Sonic SignatureDo you have a sonic signature? Unfortunately, most brands today don't. Or, if they do, it's limited, such as a jingle for radio ads or TV commercials. While there is no question that a logo or colour scheme is essential to a brand, audio branding is often overlooked.
- Sonic Branding CompanyDoes your brand's name ring with a distinct tone or have a catchy jingle, theme song, or other music meant to promote a specific product or service? WithFeeling is a sonic branding company that produces unique sounds referred to as sonic branding.
- How Does Sound Branding Affect Your Business?Music and advertising inspire fantasies of omnipotence in some people while it frightens others. Can you please tell me exactly what is going on here? Is it true that subliminal advertisements and hidden persuaders exist? Is it "only" a matter of emotionalizing brands, or is it more than that?
- The significance of an audio logo for brandsThe significance of an audio logo for brands, and what it entails? We recently conducted an interview with the renowned musical composer Joe Dickinson, Managing Partner and Chief Music Officer of WithFeeling. Joe’s rare ability to draw from a wide range of influences in order to compose in any style means he has composed marketing music for advertisements for major brands, including Sony, Microsoft, Cadillac, McDonald's, Nivea, and many others. Currently based in London, he has also composed original music for some of the United Arab Emirates' largest and most elaborate landmarks and events, such as Ferrari World Abu Dhabi, Dubai Parks, UAE National Day Ceremonies, and the world's only seven-star hotel, The Burj Al Arab.
- Early Sonic BrandingEarly Sonic Branding - Founder of rock legends King Crimson, guitarist Robert Fripp has always been interested in exploring the space between ‘music’ and ‘noise’. His early collaboration with Brian Eno produced ‘No Pussyfooting’ (1973), which combined Eno’s tape delay ambient experiments with Fripp’s electric guitar Frippertronics technique.
- The early soundscapesFor centuries, music has been typically static - the rock band, the orchestra, the folk singer played in one spot, and the audience sat before them and listened.
- WithFeeling <> Safia Al ShehiWithFeeling is delighted to announce that it will now represent one of the UAE’s most sought-after voiceovers and influencers - Safia Al Shehi, the award-winning Emirati TV presenter, moderator, writer, voiceover artist and MC for both private and government events.
- The power of a voiceWhen Shakespeare wrote ‘her voice was ever soft, gentle and low’, he knew something of the power that a harmonious voice can have. A great voice can plead, persuade, inspire,...
- Music makes all the differenceThe opening scenes of Kubrick’s ‘The Shining’. A drone camera shot flies over a densely wooded landscape.