Saudi Vision 2030, Saudi National Day!
Whats Saudi Vision 2030?
Under the leadership of King Salman bin Abdulaziz Al Saud and Crown Prince Mohammed bin Salman, Saudi Arabia launched Vision 2030 in 2016, an ambitious plan to transform the Kingdom's future. Building on its unique position in the Arab and Islamic worlds, strong investment potential, and strategic location, Vision 2030 aims to diversify the economy, empower citizens, and attract both local and global investors. This transformation is occurring in three phases, each building on the last: the first phase laid the foundation through structural reforms, the second accelerated progress with focused strategies and investments, and the third aims to sustain the transformation and seize new growth opportunities. Through Vision Realization Programs, national strategies, and significant projects, Vision 2030 is enhancing the quality of life, boosting economic growth, fostering global integration, and ensuring sustainable development for Saudi Arabia’s future.
Saudi National Day!
Saudi National Day, celebrated annually on 23rd September, marks the unification of the Kingdom of Saudi Arabia by King Abdulaziz Al Saud in 1932. This significant day commemorates the merging of the regions of Najd, Hejaz, and their dependencies into one nation, creating a unified Saudi state under the banner of Islam. National Day is a time for Saudis to reflect on their country's rich history, culture, and progress, celebrating the unity, heritage, and achievements that have shaped the nation. The day is marked by various festivities across the Kingdom, including cultural events, traditional dances, fireworks, and public gatherings, bringing citizens and residents together in a spirit of pride and patriotism. As Saudi Arabia continues its journey of transformation under Vision 2030, National Day also serves as a reminder of the nation's ambitious vision for a prosperous and sustainable future.
Our Client! NaF+
EXCELLENCE CRAFTED. GLOBALLY DELIVERED.
At WithFeeling, we have the pleasure of collaborating with NaF+, a team whose unwavering commitment to excellence mirrors our own dedication to sonic branding and immersive sound experiences. NaF+ stands out as a trusted partner for brands, creative professionals, and agencies worldwide, offering a comprehensive one-stop solution for all film and content production needs. Their deep passion for the art of filmmaking and meticulous attention to detail ensure that every project they deliver is crafted with precision and creativity. Just as we at WithFeeling create unforgettable soundscapes, NaF+ brings stories to life on a global stage, delivering exceptional quality that resonates and inspires. We're proud to work alongside NaF+, where excellence is not just a pursuit but a promise, realised in every frame they produce.
Our Task!
We had the incredible opportunity to collaborate with NaF+ on the visually stunning National Day film for Saudi Vision 2030, a project that demanded nothing short of our very best. From the outset, we knew the music and sound design needed to capture the spirit of a new Saudi Arabia—bold, proud, and full of energy. Our vision was clear: to create a soundtrack that would resonate with the youth of the country, evoking the image of them proudly waving their national flag, cruising through the streets with confidence and style.
To achieve this, we crafted a track that was nothing short of extraordinary—badass, cool, and infused with swagger and edge, yet still deeply rooted in pride and cultural authenticity. We drew inspiration from the rich tapestry of Saudi heritage and combined it with modern, youthful energy to create a sound that feels unmistakably Saudi. The music was brought to life with the powerful addition of recorded chants, the soulful melodies of the oud, and the haunting notes of the nay flute, creating a unique and captivating track that we are immensely proud of.
But the project didn’t stop there; the sound design had to be equally compelling, weaving a narrative that honoured the Saudi heroes portrayed in the film. We crafted a soundscape that was rich and layered, telling a story with every beat and every note—celebrating the strength, resilience, and unity of the people. The result is a sonic experience that doesn’t just accompany the visuals but elevates them, adding depth, emotion, and a sense of pride that is palpable.
Working on this project with NaF+ was a thrilling journey, pushing the boundaries of what we do and allowing us to create something truly special—an anthem for a nation on the rise.
Director - Anthony Mandler
Exec producer - Marta Lacima
Head of client services - Toby Joynson
Producer - Jurgen Moor
Post producer - Joanne Ghosn
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