Sound
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SIRO ONE ZA’ABEEL: SOUND DESIGN
SIRO One Za’abeel is the active lifestyle hotel from SIRO, blending advanced digital technology with fitness expertise to help guests reach peak performance. Located 15 minutes from Dubai International Airport, near DIFC and DWTC, the hotel needed a TVC that could capture its energy. Working with Bumble Bee, WithFeeling delivered the full sound design for the launch film.
THE CHALLENGE
Build a sound design layer for a TVC about an active lifestyle hotel in Dubai. The audio had to feel modern, kinetic and unmistakably tied to SIRO’s wellness and performance promise. Above all, the sound design had to support the visual storytelling and let every visual cut land with purpose.
THE APPROACH
WithFeeling crafted the SIRO One Za’abeel sound design to picture, with precise hits on every transition and warm atmospheric layers that hold the cinematic feel. As a result, the film carries forward momentum from frame one. Composed and mixed in close partnership with Bumble Bee throughout.
THE RESULT
A full sound design pass that gives the SIRO One Za’abeel TVC its kinetic, cinematic edge. Built to picture and tuned to SIRO’s active lifestyle promise, the audio carries the film from the first frame to the last.
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