For Ramadan 2024, Sephora Middle East launched the #InspiredByBeauty campaign, a celebration of self-expression, resilience and community. WithFeeling, in partnership with IVO Film, was entrusted to enrich it with bespoke music and sound design.
- Client
- Sephora Ramadan 2024
- Agency
- WithFeeling
SEPHORA RAMADAN 2024
The campaign’s main 50-second film interlaced the stories of five unique individuals around a theme of empowerment and beauty, with each 30-second story bringing a different journey to life.
THE CHALLENGE
Five distinct stories needed to feel like one cohesive campaign, so the music had to carry a single identity while adapting to resonate with each individual narrative.
THE APPROACH
We crafted a unique musical theme for the main film, then intricately adapted it for each story, from Loulwa Al-Sharif’s journey as the first female jazz singer in Saudi Arabia to the other voices featured, so every melody matched its subject.
THE RESULT
The result is a moving, cohesive soundtrack that deepens the emotional journeys at the heart of #InspiredByBeauty, helping Sephora celebrate beauty as empowerment throughout Ramadan.
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