Sound
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CHRISTMAS EXPO 2020
Expo 2020 Dubai ran through the festive season, and the site’s Christmas needed a sound of its own: warm, wondrous and unmistakably Expo. WithFeeling produced the Christmas version of the Expo 2020 sound, built around the anthem “This Is Our Time”.
THE CHALLENGE
Expo 2020 Dubai was one of the largest world’s fairs ever staged, a six-month global gathering that drew millions to celebrate human ingenuity and connection. For its festive season the challenge was joy on a world stage: a sound that captured the warmth and wonder of Christmas while matching the scale, optimism and sense of occasion that defined everything Expo did.
THE APPROACH
We kept the anthem’s message and melody at the centre and dressed it for the season, shifting the arrangement, voices and production towards warmth and celebration so it could run across the site through December.
THE RESULT
A Christmas that still sounded like Expo, and an anthem that stretched to a new occasion without losing itself.
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