Islamic Arts Biennale – Music Track

Introducing “Awwal Bait,” the Bold Sonic Signature for the First Islamic Arts Biennale.

23.01.2023 – 23.04.2023

The first-ever Islamic Arts Biennale, taking place in Jeddah’s renowned Hajj Terminal of King Abdulaziz International Airport, brings together centuries of devotion and artistic brilliance. This magnificent event honours the artistic, intellectual, and cultural achievements rooted in the House of Allah, Awwal Bait (“First House”).

We’re thrilled to present “Awwal Bait,” which translates to “First House” and was created in partnership with our esteemed partners at APCO for the Islamic Arts Biennale in Jeddah.

The Biennale of Islamic Arts

Our goal was to develop a sound that captured the essence of the event, and our hour-long composition gave listeners the opportunity to fully immerse themselves in the atmosphere.

The Biennale of Islamic Arts

The result is a captivating, Saudi-inspired sonic signature with real oud that was recorded especially for this project. We’re thrilled to hear how the sonic identity we created was applied to the occasion as well as to all of the Islamic Arts Biennale’s social media campaigns and content.

Select WithFeeling as your partner for audio branding and, like the Islamic Arts Biennale, unleash the potential of sound for your company.

We persistently create sonic environments that give local brands new life while enhancing the acoustics of places.

Awwal Bait, Islamic Arts Biennial, Diriyah Biennial Foundation, Sonic Branding, Sonic Identity

Constructing Peaceful Environments for Exceptional Events

The ideal setting for creating deeper connections with attendees and participants is an event. For a variety of events in the Gulf region and elsewhere, our extensive portfolio includes music, sound design, and voiceovers.

Our team has extensive knowledge of the cultural nuances of the UAE and strives to highlight the most authentic elements of our productions. We can customise your sonic experience to reflect the core of your brand thanks to our multinational, multicultural background and “identity-first” philosophy.

Partnering with WithFeeling will enable you to enhance the atmosphere of your event through the compelling power of sound.

• TV Commercial
• Sonic Branding
• Original Music