Sound
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CENTREPOINT SAUDI NATIONAL DAY
Centrepoint, the Landmark Group’s fashion, beauty and home destination, marked Saudi National Day with a film of families and friends in the desert, green and white against the sand, leading into the National Day sale. WithFeeling composed the original music.
THE CHALLENGE
Centrepoint is one of the Middle East’s largest retail destinations, a Landmark Group brand bringing fashion, beauty and home together under one trusted roof. For a Saudi National Day moment the challenge is pride made personal: a sound that swells with celebration and belonging, capturing the spirit of the Kingdom while keeping the warmth shoppers know the brand for.
THE APPROACH
Eighteen seconds leaves no room to build, so the piece opens already in celebration: a bright theme that carries the cuts from the children with the telescope to the reveal of the offer, with a lift on the final frames so the sale lands as part of the celebration rather than a break from it.
THE RESULT
Music that says Kingdom first and retailer second, which is the right order for a National Day.
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