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PATH TO FORWARD: A SONIC IDENTITY FOR ADGM
In celebration of its ninth anniversary, Abu Dhabi Global Market (ADGM) unveiled its new brand, ‘Path to Forward’, a pivotal moment in its journey to becoming one of the world’s leading financial centres. The sonic branding created by WithFeeling plays a vital role in embodying that vision.
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SONIC LOGO
THE CHALLENGE
Reflect ADGM’s pillars of trust, dynamism and optimism in sound, and align the identity with the financial centre’s ambitions for the future, for a brand that bridges East and West.
THE APPROACH
Sound has the power to evoke emotions, build trust and create lasting connections. WithFeeling designed a sonic identity that embodies ADGM’s core attributes, enhancing its message of being trusted, dynamic and future-focused.
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SONIC VARIATION FOR ADFW
THE RESULT
A sonic identity that gives ADGM’s Path to Forward a voice and acts as a guiding star for businesses navigating the journey, consistent and ownable across every touchpoint.
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