Galadari Brand Track

Sonic Branding

Original Music

Galadari Brothers is a diversified conglomerate that has spent decades pioneering growth across brands, divisions and communities. As the group entered a new era of innovation under Co-Chairman and GCEO Mohammed Galadari, it refreshed its logo, visual identity and brand positioning, and asked WithFeeling to give that new chapter a voice.

Client: Galadari Brothers
Agency: WithFeeling

Sound

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GALADARI BRAND TRACK

The rebrand was creatively guided by Group Chief Marketing Officer Armand Andrea, with WithFeeling brought in to shape the sonic identity at its heart. The brief brought together original music composition, strategic sonic branding and soundscapes, all aimed at forging a deeper connection between Galadari and the people it serves.

THE CHALLENGE

Galadari wanted inspiring brand tracks for its corporate films: music with grandeur and an epic feel that still reflected the warm, human personality of the group. The sound needed to feel both established and ambitious, and stay recognisable across every touchpoint, from corporate videos and presentations to webinars and live events.

THE APPROACH

We built the identity around a full orchestral arrangement, then layered in modern synth elements to bring it firmly into the present. At its centre sits a four-note sonic logo that mirrors the four syllables of ‘Galadari’, a concise and memorable signature that captures the brand in a heartbeat. Many versions were produced and refined until both teams were satisfied the result met their exacting standards.

THE RESULT

The finished sonic identity is instantly recognisable, dramatic in its simplicity and memorable in its execution. It gives Galadari a consistent audio signature to carry across its films and wider communications, and a confident new sound for the next era of the group.

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